YouTube is helping high-profile actors and athletes monetize their AI visuals

YouTube is teaming up with one of the world’s largest talent agencies, CAA, to help high-profile actors and athletes monitor their AI likenesses. “Through this collaboration, many of the world’s most influential figures will have access to early-stage technology designed to identify and manage AI-generated content featuring their likeness, including their faces, on YouTube at scale,” YouTube wrote on its website. wide”. Official blog.

The video platform plans to begin testing its “likeness management technology” with unnamed award-winning actors and top athletes in the NBA and NFL, all of whom are CAA (Creative Artists Agency) clients. The system will display AI-generated content that depicts similarity and provide easy access to submit removal requests through its privacy complaint. practical.

Through CAA and its roster of influential clients, YouTube says it will gain insight before launching more widely to other creators and artists. In the future, it will announce more auditions for top YouTube creators, creative professionals, and other talent agencies.

YouTube wrote that CAA is the ideal first partner to test its similarity management technology. The agency has been at the forefront of artificial intelligence and digital rights, with its talent-focused service CAAvault which scans, captures and securely stores clients’ digital likeness, including face, body and voice.

Technology platforms like YouTube have been at odds with creators over the use of AI, especially when it comes to training large language models (LLMs) on copyrighted text, artwork, and the likes of celebrities. The issue is particularly controversial in Hollywood. Some stars have Agreed To allow artificial intelligence to replicate their voices under license, but many have done so I objected to its use.

Last week in A Podcast interview With an armchair expert, friends Actress Lisa Kudrow called for the use of digital versions of Tom Hanks and Robin Wright in the film here An “endorsement” of artificial intelligence. “What will we be left with? Forget the actors, but what about the up-and-coming actors? It will be limited to licensing and recycling. What work will there be for humans?”