XSOLLA’s 2025 gaming report reveals optimistic trends

Mobile phone games flourish, and the Asia Pacific market is witnessing an increase-as well as new opportunities and new markets. In the latest Gamesbeat Live session, Chris Hunych, chief strategy official at XSOLLA, with Dean Takahashi, the main Gamebeat writer, spoke about what the game industry leaders can expect in 2025, the latest XSOLLA report – Games industry case: 2025 and beyond What drives the growth of the greater industry is expected.

It can be said that the largest trend is the growth of direct web stores for the consumer (DTC), driven by a 70 % capacity rate on sales outside the platforms, which has become possible through organizational changes that free developers are from adopting traditional application stores.

“This is part of a larger direction, which is related to putting power in the hands of consumers and users,” Hunyish said. “Things have already been closed in platforms and gates guards, but now we make things easier and give them more access.”

The changing scene from the game liquefaction

The value proposal for platforms that ships 30 % of developers revenue decreased, and has become significantly saturated, making the ability to discover a great challenge. Hyich said that the platforms still have their place, but the developers are looking for ways to develop behind them, add revenue flows where margins are significantly more suitable, and achieve great success rates.

“We are witnessing a 16 % increase in the total revenue for companies that participate with these, because it is not only a margin,” explains. “You pay less, you are contacting your operator, and you can understand who this player is.”

The XSOLLA strategy revolves around combining opportunities together, giving studios of every size and even individual developers what they needed to succeed in the business side in the game industry. The company is in the unique market mode, where it sits in the middle of the Venn Payments for Payments, Platforms and Technology. It is a recorder for partners, where they offer more than a thousand different global payment methods, with a number of other solutions. This ranges between web stores, high -end and simple ways to launch DTC sales and cloud toys to financing, operational tools, recently announced loyalty as a service, alternative revenue models such as “Play before purchase”, and the publishing group that gives developers a way to market marketing.

He said: “There is no one who offers everything we do, and we offer free of charge if you are working with us.” “We just impose fixed fees.”

Growth trends and industry expectations

The industry has seen an unexpected increase of 9 % in growth in the past three months, driven by industry directions, such as the next version of Prestige titles such as GTA 6 and excitement about the next generation of Nintendo Switch, which is expected to enhance participation and spending across the sector. There are also larger margins for developers who launch new liquefied strategies.

Standardization of industry

The unification of the industry creates challenges for independent studios, because the largest studio systems create an increase in competition and market control, but when a largest studio company takes on, projects are often funded, operations are simplified and that increased competition means better games are made. In addition, independent studios are more able to keep them at the present time with new low -cost and easy -to -operate liquefied strategies.

Changing perspective in cloud games

When Cloud Gaming first appeared, it was described as a platform itself.

“The reality is that the Cloud Gaming game is more than the advantage, and it can be very important to how to contact players,” Hewish explained. “What we see is the people who look at cloud games as a way to open the upper part of their suppression, where they can communicate with players anywhere, communicate with an audience around the world and allow them to try your game before buying it.”

Cloud Gaming cancels devices, reduces the barriers that prevent play and settle the stadium for developers, who can expand behind the traditional console markets and computers. In addition, allowing players to try a game before buying means high conversion rates, increased confidence and retention longer.

XSOLLA’s Cloud Games service allows developers the option to provide immediate access to games, reducing friction between discovery and purchase.

Labor market growth

Hewish noted that growth in the market should also mean growth of games function, despite the unification of the industry, and hopes to see this trend.

He said: “Only a person for me, and I know our company, we are great supporters to go directly to the players, and we put the energy in the hands of the developers.” “If you keep 20 % of your revenues, some will go to marketing, and some will build better offers for your players. But this is also more than money to keep your employees and keep your teams.”