X raises the price of its ad-free Premium+ subscription from $16 to $22

Elon Musk’s TechCrunch I mentioned. This represents an increase of 37.5 percent, the largest since Elon Musk bought the platform formerly known as Twitter in 2022.

One of the stated reasons for the increase is that Premium+ is now “completely ad-free”, which X claims is a “huge improvement” over the previous ad-free experience. It also promised some other features. “Premium+ subscribers will enjoy higher priority support from @Premium, access to new features like Radar (X’s advanced search tool), and higher limits on our latest Grok AI models,” the company wrote in a statement. Help page article. X also promised to share more subscription revenue with creators.

Premium+ prices are also rising by the same amount in Europe, the UK, Canada and Australia. Existing monthly subscribed users will retain their current prices until January 20, while prices for other tiers (Basic and Premium) will remain unchanged.

X Presented for the first time Premium+ subscription tier in October 2023, which promises an ad-free experience “for you” and the following timelines, alongside existing Premium perks like the blue check mark. However, users quickly noticed ads appearing elsewhere on X (profiles, replies, exploration, and elsewhere). A More update In August 2024, he promised to remove these elements as well, but X said users would still see “occasional branded content in less popular areas.” Now, it looks like they will be defeated as well.

I have It is said The company lost 2.7 million active users in the past two months, with rival Bluesky gaining about the same number over that period. This will likely result in some loss in advertising revenue, which the platform may hope to offset by raising subscription prices.