Walmart ONKS deals with Glen Powell’s organic line

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The food and retail industry adapts to the rapid shift in consumer preferences towards healthy options.

Food chains expand their lists to include healthy options, while major companies are investing in health brands to enhance their portfolios. Wal -Mart – the largest private employer in the country – is one of them.

Walmart cooperated with the Glen Powell’s Smash Kitchen brand to sell its line of organic spices, free of high fructose corn syrup, artificial colors and other additives, in stores and online online. It includes the traditional squad Ketchup, mayonnaise, mustard and barbecue sauce In addition to the differences, including hot honey ketchup and hot honey barbecue.

Pepsico for the purchase of the Poppi Soda Soda brand for approximately 2 billion

Smash Kitchen, a line of organic spices, is launched in Walmart. (Fox Business / Daniella Genovese)

Products hit stores on Wednesday, and serve the increasing number of consumers who have a priority for health and wellness – including eating foods Which is membership and processing minimal. The company has plans to expand the basics of an additional store as well.

Powell, who created the cosmetic brand in partnership with Samir Mihita and Shawn Kane, said during a media inspection on Tuesday that the team aims to create a line with “real ingredients you can pronounce” after noticing the number of doubtful ingredients that were in a daily stored pins that his family was eating.

Powell said: “When I had a niece and nephew’s daughter, I started to see the amount of ketchup, the mustard, the May they were eating, and what was in these things.” Carent, dyes, high fructose corn syrup … become a protective uncle, and you realize that you want to give America the best. ”

Spice prices range between $ 2.17 and $ 4.97.

Glen Powell, co -founder of the organic spices brand, Smash Kitchen.

Glen Powell, co -founder of the organic spices brand, Smash Kitchen. (Smash Kitchen / Fox News)

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WMT Walmart Inc. 88.87 +0.07

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Coca-Cola offers a competitor in the direction of drinks before the popularity of the “healthy intestine” acquires popularity

I told Walmart Fox Business that the exclusive partnership with Smash Kitchen is “an example of providing new and innovative brands that our customers – including healthy options – have seen that we have seen increasingly attention from our customers.”

This is in line with the comments made Financial Director John David Rene In February, where he indicated that sales have turned towards groceries, health and wellness, and away from general goods.

Glen Powell launched a prominent organic line, Smash Kitchen, in Walmart. (Fox Business/Daniella Genovese)

The company said it had received a strong response from the clients who were pulled to Bettergood, the special brand of food launched last year, which is characterized by more plant products. It has also seen success through the new “modern soda” category, as it provides more healthy alternatives, including local options naturally with probiotics, according to Wall Mart. This category includes trademarks such as Zevia, Poppi, Olipop and Culture Pop.

The well -being market grows by up to 10 % annually in the United States and is now $ 480 billion, according to a report issued by MCKINSEY Consulting Company in November 2024. The report said about 82 % of Americans are now considered wellness a top or important priority in their daily lives.

A prominent organic line called Smash Kitchen is launched in Walmart. (Fox Business / Daniella Genovese)

Other companies are also in the direction of healthy food and drinks. Pepsico has also expanded its “Better For” performances to take advantage of the increasing demand for the consumer. The company acquired the Poppi soda brand for $ 1.95 billion last month.

Pepsico, Coca -Cola competitor It also jumps into space by launching its “healthy” soda, simply pop.

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Pip Pepsico Inc. 149.54 -0.13

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Which – which Coca-Cola. 71.92 +0.06

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Last month, SweetGreen launched a healthier version of french fries that were manufactured with five air fried components and made without seed oils because they seek to “convert fast food.”



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