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Volvo Cars has returned former President Håkan Samuelsson to supply the jelly -owned car maker with a “fixed hand” to move in geopolitical disorder and exclusive competition.
Samuelson, who reached 74 years this month, served as the group’s CEO for a period of time until 2022. The company’s share price decreased by 66 percent in the past three years during the reign of Jim Rouen, where it struggled with the slowdown in the industry. Electric vehicles.
“The auto industry is under pressure from many directions,” Samuelson, who will start a two -year penalty on Monday, said in a statement on Sunday. “I am honored to go back at such a specific moment for Volvo cars.”
Rawan’s sudden resignation came after he recently warned of low profitability and “a very difficult year” in front of the company, in part due to the uncertainty caused by US President Donald Trump’s policies. Rawan cannot be reached immediately for comment.
“The industry may be under the highest pressure ever. It is not just the internal problems of Volvo. At that time, you have one chance only. You have to play a safe card,” said a person close to Gothenburg.
Analysts said that the car maker will collide with 25 percent strongly, the United States intends to impose on foreign car imports from April 2 as it depends on exports from Europe for sales in the United States.
Depending on the level of definitions, Volvo Cars said it wants to increase production in South Carolina. But this may not fully protect it from the definitions because even locally produced cars use a high amount of non -American content. The company is also subjected to a government ban on Chinese software in electric cars in the United States.
To process the European Union’s higher definitions about the imports of electric cars made in China, Volvo Cars will also produce the EX30 EV model at its factory in Belgium, as well as in China this year.
Jelly Eric Lee, the Volvo Cars Chairman, the “industrial depth” of Samuilson and the “installed driving” were martyred as a reason for his return.
“With the industry entering a more complicated stage, we believe that its experience and his fixed hand is exactly what is required to strengthen the Volvo global cars.”
A person familiar with the council’s thinking said that Volvo cars need to be prepared for a “tougher future” that requires reducing costs and Samuelsson to try to open more advantages of Chinese ownership, including access to cheaper suppliers.
A person close to the company said that Jelly was disappointed by the evaluation of Volvo Cyar even from the time of his first year presentation in Stockholm in 2021, which was supervised by Samuelson.
In addition to his fixed record, the person said that Samuelson was also common among both employees and car dealers.
Last year, the Swedish car maker abandoned electric car sale plans by the end of the contract.
Volvo cars will also clash with the European Union’s goals for emissions because it may lose some revenues that they achieved from selling credits to their competitors who were lagging behind carbon emissions.
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