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UFC and Meta platforms have signed a big deal with each other.
the Mixed Fighting Arts Organization (MMA) The “multi -year” partnership with Meta revealed on Wednesday, saying that the technology giant, coach of Mark Zuckerberg, will be “its official partner of fans technology.”
They will collaborate with “Using Meta Technology and Technology Platforms and Services UFC content Ever, “according to the TKO group UFC.
A man browsing hats in the goods booth during the UFC fighting night in Cotai Arena, inside the Macao resort and casino in Venice in Macau, China, on August 23, 2014. (Brent Lewin / Bloomberg Via / Getty Images)
Meta will also be the “formal artificial intelligence partner” in UFC and its social media interconnection indicators will be the “official social media partner” for MMA.
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Threads, which Technology giant Firing In July 2023, it will host “the exclusive original content that drives the talk about the biggest moments of each UFC event” and be a “basic destination for the UFC community”.
Apps Instagram, Facebook and WhatsApp can be seen on a smartphone display in front of the Meta company logo on May 16, 2024. (Jens Büttner / Picure Alliance via / Getty Images)
The CEO of UFC Dana White said that Meta “is going to the participation of fans to the next level” through the various aspects of the partnership.
Dana White speaks during a campaign gathering for former President Donald Trump at Madison Square Park in New York City on October 27, 2024. (Anna Moneymaker / Getty Images)
“We have already started working on some innovations with Meta about the new fighter classification system that I will soon share,” he said. “The next few years will be an absolute change for the game of lovers of this sport.”
Through partnership, META will also be combined into UFC origin with extensive activations in all views of all views and nights of fighting “like the brand for the octagonal where UFC fighters compete, features in broadcasting experiences and fans experiences in the region, according to UFC.
The partnership may look like Kismet for some Zuckerberg He is a major lover of MMA, after he was seen in multiple UFC battles over the years and MMA himself. White is also a modern addition to the Meta board, where it was elected earlier this year.
Meta Mark Zuckerberg CEO Meta Mark Zuckerberg, left, with UFC Dana White President during the Las Vegas event at Las Vegas at Las Vegas on October 1, 2022. (Jeff Bottari / Zuffa LLC / Getty Images)
“I love this sport and I look forward to working with UFC to allow the fans to try in new ways,” Zuckerberg said in a statement accompanying the partnership announcement.
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UFC has more than 40 direct events every year and reaches more than 950 million families worldwide with broadcasting of these.
In late February, the CEO of TKO Group Ari Emanuel said during the fourth company profit call in the quarter that UFC had “10 events ever in 2024, with five who occupied the first rank among the largest UFC history.”
| index | protection | last | Changing | % Change |
|---|---|---|---|---|
| TKO | TKO Group Holdings | 158.72 | +5.68 |
+3.71 % |
| Dead | Meta Inc platforms. | 583.93 | -2.07 |
-0.35 % |
UFC Group TKO brought more than $ 1.4 billion of total revenues in 2024 media rights, live events, care and consumer products, according to the company.
TKP Group also owns WWE and Profesional Bull Riding (PBR).
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