Gamesbeat engaging It started during the SXSW in Austin on March 11th in a series of gatherings similar to the salon only. Each event is designed to industrial leaders by Gamesbeat, Xolla World Video Games, each event features a major evening and Fireside conversations from the highest sounds of industry, dinner, networks and communications.
The first session: the solution to the drought of financing
In the first session, Diane Takahashi, Gamesbeat writer, Adam Boys, founder and director of Vivrato and Elizabeth Howard, Senior Consultant – Services, Middle West Games to the theater to ask the real question: How can developers move in constant uncertainty and find ways to grow?
“When we go to LinkedIn or talk to people in these industrial events, many people complain of the state of industry,” said Boys. “So it is time to move to work.”
Boys recently launched Vivato Consulting With CO-COO CHELSEA BLASCO as a supplier for developers, publishers and the most stakeholders in the industry on the movement through the complications of the game industry. In the interviews with more than 200 executives, they decided that the draft financing is still one of the biggest challenges facing the industry at the present time. Howard said it is not just the issue of finding and promoting sources of funding, which many developers fight. They often struggle to see the largest image, and turn to many of their budget to development and exit everywhere.
She said: “There is a part of the market of the equation that does not only cost money, but time and effort and you should be part of the entire production schedule, which means that you participate early and often.” “You are building an audience, you are investing in understanding who is this customer, and this helps you to save money on the perfect development through the size of the right investments of the market that you target, and make sure that you do not exceed anything that does not contain players yet.”
Many developers enter the stadium meetings do not know how to retreat, how to work with a studio in terms of game parameters, and even a poor estimate of the amount to be requested. Or they do not understand any kind of the deal that the investment capital company wants to do. For the investor, it is not only about money; It comes to an investor expectation of 10x for 10 years, for example. Boys says this profit with any cost is costly for the industry.
“Executive managers and investors are pushing for short -term gains, ignoring the quality of the game, and extracting capital overwhelms creative ambition,” he said. “The cost is to close the studio.
Studios are only increasingly prepared to create safe stakes-only GTAS and other games run by the three house of $ 125 million in addition to the bank’s manufacturing.
“I think my controversial question is, is it logical that the games are part of a publicly circulating entity that requires a certain amount of return, which requires a certain margin to be successful,” said Howard. “Frankly, long -term financial planning requires a result that you can not predict mostly, which becomes like a crazy game to try to play.”
The question is from there, what does sustainability be required? She said the model is the key-instead of one company that has delivery and risks from one side.
“Therefore, finding the right team, the correct publishing group, the appropriate financing model for the place where it is developing and truly proving it at different stages,” she explained. “This means a more relief approach, but something that does not involve the rapid growth and then the response that we have seen in recent years is that many people have paid the price.”
Session 2: Restore controlled games
In the second session of the evening, Berkeley Eugenis, chief marketing and growth official at Xsolla and Mitchell Gray, spoke to the Appsflyer global executive in Appsflyer to Takahashi about the latest challenges facing mobile gaming developers when it comes to launching and distributing games worldwide. Among the largest today: the ownership of the player’s data, especially in light of the new privacy laws that enter into force in the United States and abroad. The number of data sources doubled, and the player’s journey tracking became very complicated. Eagenes, one of the most important strategies that restore their ownership, adds directly to the cutting of consumers, such as community channels and community channels, as well as advertisements within the application, to a liquefy strategy.
“By owning the experience in the web store, we are witnessing tremendous growth,” he added. “We have launched more than 550 web stores for game developers over the past two and a half years and set $ 1.5 billion in additional revenue for mobile phone gaming developers.”
It is a real strategy directly for the consumer that allows you to test the content, new offers, interaction with the players, and to formulate an experience that makes them return to more.
“You can really have the user experience all the time,” Egz explained. ))
Gray added that some Appsflyer customers witness up to 50 % of their revenues coming from the web mixer.
He said: “We are helping the marketers to understand creativity, that is, the keyword that leads the value of life.” “We not only shows you all your data, we are also part of this budget wheel, and we send these data to advertising networks to improve them so that they can improve users who are likely to buy from your web stores, and design campaigns designated for users.
Do not miss the next station on the Gamesbeat Engage tour in Los Angeles on June 5! Request your invitation here.
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