Undoubtedly hotels and palm trees have long been attracted to Southeast Asia, but Singapore has a different strategy – focusing on increasing tourism receipts instead of travelers’ arrival.
On Friday, officials clarified a plan to increase tourism revenues in the city state from $ 29.8 million in 2024 to 47 million dollars and $ 50 million in the next 15 years.
Grace Fu, Minister of Sustainability and Environment in Singapore, said at the country’s 2025 tourism industry conference that the “Tourism 2040” strategy in Singapore focuses on the increasing demand of two distinguished groups – commercial travelers and stopping, Grace Fu, Minister of Sustainability and Environment in Singapore, at the country’s tourism industry conference 2025.
Officials aim to three times the revenues of tourism from the so -called “mice” passengers, or those who travel to attend meetings, incentives, agreements and exhibitions.
She said: “On average, a mice visitor spends twice as much as a entertainment visitor, which makes him exceptionally valuable for Singapore.” “The global mice sector (IS) is expected to double in the next decade.”
Fu said the country is also looking to develop a new mice center in the downtown of Singapore.
Melissa Ou, CEO of Singapore Tourism in this event, said the benefits of mice industry exceeding tourism receipts.
She said, “They will deepen our relationship with priority industries, and we can develop our economic weight by holding influential actors and ideas leaders in Singapore, and thus inflated our situation as the best city of mice in the world.”
OW announced that Singapore has obtained its largest event in mice so far, which is Herbalife Voctavaganza 2026, which she said is expected to attract 25,000 visitors.
Stopover travelers are also expected to achieve more tourism revenues, especially after the opening of the Changi 5 Airport Station, which is scheduled in the middle of the twentieth century.
The opening of a new station in mid -2010 is scheduled to increase the stop travel at Singapore Changi Airport. The airport was named after the “Best Airport in the World” in Skytrax in 2025, which is the thirteenth time that holds this title.
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Global -level attractions and roaming
However, entertainment travelers will remain important to the city.
She said that to attract them, Singapore will continue to focus on providing “global -level attractions”, a strategy that the country used To compete with clouds, tourism is cheaper In the area.
New attractions in business, including Singapore Osharium It is scheduled to open later this year, followed by the Porsche Experiment Center and a new science center in 2027.
She said that Singapore also aims to strengthen its position in the growing sailing industry in Asia.
She noted the launch of “Disney Adventure” from Disney Cruise Line-who will start working in Singapore in December-and enter Ritz-Carlton Yacht Collections’ Luminara, a luxury vehicle to start sailing from Singapore in December.
Grace Fu, Minister of Sustainability and Environment in Singapore, said that Singapore has expanded the Marina Center for Trips to help establish Singapore as the first place in the Trodes in Asia. “This investment of $ 40 million in the final capacity will increase from 7000 to 12,000 passengers, which enhances the position of Singapore as a pioneering center in the region.”
Roslan Rahman AFP | Gety pictures
Besides the sailor, the island is also in a good position to capture a height of wellness tourism, he said, noting “the suggestion of the unique value as a city in nature.”
She said that the Singapore Tourism Council determined Longevity And “Afia Hotels” as ways to pay visitors spend and repeat visits.
Entertainment ambitions
OW said that the Singapore Tourism Council will increase the efforts made to attract more sports, lifestyle and music at a global level, citing concerts coming by Lady Gaga, while the G-Dragon rapper in Singapore is scheduled to perform in the Grand Prix in Singapore in October.
O O said, the new places will open during the next few years, including a new theater in the gardens next to the Gulf and the square in Marina Bay Sands, the largest hotel on the island.
Fu said that Singapore will host the American Professional League stars in the American Professional League for Youth between the ages of 18 and below the first for the league-with exclusive training sessions, meetings and animals.
Singapore welcomed 16.5 million international arrival in 2024, much less than 19.1 million that arrived in 2019, according to the Tourism Council in Singapore.
OW said that the Board of Directors defines the new tourism markets, such as Saudi Arabia and Kazakhstan, to increase and diversify visitors to Singapore.
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