It seems that children and travelers for the first time are leading the so -called “CoolCations“The trend, avoid summer hot points in Europe in Europe In favor of the cold atmosphere Like the countries of the north and the sea.
Summer heat intenseIn addition to the cost and fears of overcrowding, it affects the place where people choose to go on vacation.
For some, the attractiveness of reserving a trip to the Mediterranean destinations such as Italy, Greece and Spain in July and August is its brilliance.
Instead, there appears to be a growing wave of vacationers that give the priority of summer flights to northern Europe to escape from space heat.
“If you return to the post -trusteeship, 2022 until the summer of 2023, we saw only southern Europe from fame,” James Thornton, CEO of Intrepid Travel TREVEL, told CNBC about the video call.
“I felt that everyone had to return to the Mediterranean, to Italy, to Greece, to Spain, because they did not have the opportunity for a few years to be able to do so. ClimateThornton said.
“What we saw in the opposite direction is in 2024 and now until 2025, and the demand for people who want to travel at the height of the summer, in July and August, to what could be traditionally and the destinations of northern Europe.”
The Gulf of KVALVIKA isolated on the Luvotin archipelago in northern Norway in the Norwegian Sea.
Photo alliance Photo alliance Gety pictures
For its customers in the United Kingdom, Thornton said that Travel Intrepid has witnessed a 50 % increase in travel reservations to Iceland, Estonia and Dukendbi for a period from July to August, while reservations to southern Europe turned into the shoulder seasons.
Intrepid Travel reservations to Italy jumped in April to June and September to October 16 %, while Greece’s reservations increased over the same periods by 37 %.
Thornton said that the reservations to southern Europe in July decreased by 15 %, adding that this trend is expected to continue in the coming years.
“The days of the summer vacation appear to southern Europe as if it had been numbered,” Thornton said.
Conscious decision “
Thornton said in the bold bold race that the largest driver in the direction of this year is the birth of children-born between 1946 and 1964-and travelers for the first time between the ages of 18 and 35 years.
“Growth comes largely for children in the fifties and sixties of the ages. So, the children left the house, the mortgage is paid, more free time to go out and see the world, and perhaps less affected by the cost,” said Thornton.
“The second group is actually at the other end of the scale, and it is the first travelers. Therefore, for these people, they are young in their career, and they are often driven by experiences of property and the reality of home ownership … less important or perhaps less possible.”
Firefighters are coordinating the battle against the Hashim fire in the Grammatikos area in Atka on August 12, 2024.
Aris Oikonomou | AFP | Gety pictures
Rome, Barcelona and Athens A usual feature Among the most popular summer destinations in Europe. But the exciting conditions in southern Europe have reached the summer travel season.
Last year, Europe to bear The warmest summer ever, and their activists’ siblings to caution This standard heat in March may feed the conditions of harsh heat waves and forest fires in the coming months.
Jenny Southan, CEO of Globetrender, the world’s leading prediction agency in the world, said it expects the wonderful direction to increase with the aggravation of the effects of climate change and become more unpredictable.
“CoolCations” reflects a conscious decision by an increasing part of consumers to avoid more summer heat and forest fires that occur in certain parts of the world on an annual basis.
“Instead of avoiding hot points in MED, for example, they travel in spring and autumn, while in July and August, they choose places like Norway and Finland more moderate,” she added.
Who are the winners of this trend?
For northern European countries such as Sweden and Estonia, the amazing trend is an economic opportunity.
A spokesman for the marketing company said on Sweden’s visit, while CoolCationS It may be considered a “new driving force”, it remains difficult to determine whether it is the main cause of any height of tourism.
Sweden said: “There are many forces driving playing when deciding on the type of holidays and holidays. We do not have accurate numbers on the size of the direction or where it came from. The trend, if it continues, is still at an early stage,” said Sweden.
The sun is no longer anything to worship.
Jenny Southan
CEO of Globetrender
For its part, Estonia’s Tourism Council said it “definitely welcomes” a growing desire among vacationers to follow the cooler atmosphere.
“We see this more than a long -term trend, as it is also possible that other factors and temperature will affect consumer behavior, such as Oztumi in some popular resorts and the increasing desire to flee to more peaceful sites and reconnect to nature,” said Antelli Lip, Director of the Estonian Tourism Council.
Lip said that she does not expect to see a mass movement for travelers looking for a traditional beach vacation to reserve a trip to Estonia, noting that the Baltic country “tends to attract those looking for more active and long -distance adventurers.”
A deserted wooden berth on a sunny day in the Smalland County in Sweden.
Dutch Istock | Gety pictures
Globetrender’s Southan said that one of the benefits of travelers looking for more moderate temperatures during the peak of summer will stop overcrowding in places previously flooded.
South said: “The opportunity to reset and restore balance will be in its year so that they do not work without stopping for four months (as they do in Ibiza and in many Greek islands, for example),” South said.
In the coming years, the south said that most people will seek to leave the places where they live When the weather becomes very hotNoting that there is Aris in Italy that showed this behavior for decades.
“The sun is no longer anything to worship,” said Southane.
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