Event organizers and the people selling tickets have common enemies – corporate ticket sellers with their huge fees, and unprincipled scalpers who excel at ripping people off. In the end, no matter how great the event is, the fans and organizers end up getting the reward. The best solution to keep Big Ticket and their fellow scalpers out of the picture is Ticket Fairythe one-stop technology solution that takes care of artists, organizers and fans.
TechCrunch Ticket Fairy has been called “technology’s best hope against TicketMaster,” which is a very neat summation of a platform that simultaneously increases ticket sales, reduces marketing costs that are almost always passed on to consumers, and protects fans from scalping and other third parties. Harmful resale scams.
Where does the money go?
The founders of Ticket Fairy were asking themselves that question in 2011 after a decade of producing underground music events. They found themselves facing the same problems as organizers everywhere – their costs were enormous and their profits were low or non-existent no matter how successful their events were.
Why? Because the enormous marketing costs reduced their revenue per ticket dramatically, and they were undermined by fraud and speculation. So instead of doing what most promoters do, which is passing these huge overhead costs onto their clients, they went out and created Ticket Fairy – An all-in-one technology platform that increases ticket sales, lowers marketing costs, and even rewards fans for viral marketing with partial or even full refunds for referrals.
Promotion made easy
When event organizers, whether it’s a small, intimate show or a massive festival, aren’t beholden to giant corporate ticket providers and marketers, they’re able to keep prices low while still generating greater profits for themselves. Ticket Fairy brings fans into the marketing process by turning them into promoters and rewarding them for their word-of-mouth efforts. Viral marketing like this outperforms paid ad spend by a factor of 30x, and makes it easy to compile sales reports and other valuable information to promote future events.
Ticket Fairy integrates with powerful platforms Like Hive, Zapier, and Mailchimp to help organizers crunch the numbers, automate their workflow, and announce their next big show. It’s the perfect tool to simplify event management, and provides around-the-clock support for both organizers and ticket buyers. TicketMaster and the scalpers may seem like an unbeatable force, but when organizers fight back with Ticket Fairy, everyone wins.
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