Those familiar with whiskey and wine say that Trump’s tariff will be “much worse than people believe” to the Americans.

London – Producers and importers of alcoholic beverages say President Trump’s tariff “Liberation Day” will strike many of those who drink Americans in the wallet, with prices high on some favorite news until the fees imposed rates exceed.

On April 2, Mr. Trump announced what he called “mutual definitions” on almost every nation in which the United States trades. Although stock markets around the world descend to turmoil and warning economists for several months that consumers are the ones who pay the price of fees, Mr. Trump did not retreatThe insistence that the United States’s measures will help the United States balance its trade deficit with other countries in the long run.

But in the short term, the drinks chosen by many Americans, including European and Scottish whiskey wines, are likely to come with the highest familiarity, according to the insiders in the industry.

Bartholomeo Product, who owns a wine and importer of Broadbent, warned against the influence of retail prices in the United States, “much worse than people think.”

French wines, for example, will undergo 20 % tariffs under the measures announced by Mr. Trump. But Broadbent told CBS News that the increase in real world prices will be closer to 30 %, because the cost of tariffs will worsen at each stage of the bottle or a cage trip to the store shelf-with producers in France and other countries, along with importers such as himself, then distributors and retailers, all of whom add their own signs.

“The price will have to rise,” he said.

In real terms, Broadbent estimated that the retail price on a wine bottle currently sells $ 9.99 may rise to $ 13 or $ 14.

More than 80 % of his business will now face a new tariff, “Broadntent, whose company imports wine from 11 different countries and also works with the wine factories in California. He said that wine from South Africa would be the most affected by the White House The country was hit with a 30 % very slope tariff.

“I don’t see a single person who can benefit from this,” said Bruntant. “Even the wine factories in America will suffer poorly because they all buy barrels and two camels from Europe.”

Customs duties have sent shock waves through the global wine industry, with the wine council in France (BIVB) that the fees had risked “by paying our wine after the psychological price threshold.”

Borgoni – or the Burgundy region, as it is known in English – exported nearly 21 million bottles of wine to the United States in 2024, according to BIVB, who agreed to the evaluation that Mr. Trump’s tariff will have a negative impact on everyone, from French designers and partners distributed on American consumers.

“The industry regrets this decision,” BIVB said in a press statement.

People who make, sell and enjoy the world’s famous lives in the world, also stare in the barrel of Mr. Trump’s tariff. Last year alone, about 132 million bottles of Scotch whiskey were imported in the American market, according to the Scotch Association.

The mood in Scotland is one of the “frustration and uncertainty”, according to the Dero McKenzi Smith, who founded and runs Lindores Abbey Distillery, north of Edinburgh.

McKenzi Smith estimated that the main tariff by 10 %, Mr. Trump, which he imposed in the UK will see the price of a bottle of Scotch rising with almost the same amount for American consumers. So the bottle currently costs $ 60 will soon jump to $ 66, as it believes.

“This may not seem intense”, it still adds a meaningful burden – especially for younger producers like us. “

He said that while the larger and whiskey brands may be able to compensate for costs across multiple markets, but for smaller distillation factories, definitions may mean destruction.