By Victoria and Al -Darsasi
Shanghai (Reuters) -Volkswagen Group has shown five new models developed for China and a driving system with the company on Tuesday in Shanghai, where it is fighting to return in the competitive market strongly.
The new models include new VW cars and a new Audi collection for the Chinese market.
Its president in China, Ralph Brandstitter, said at an event before the Shanghai Motor Show, which begins on Wednesday, that the German car maker is also planning to start exporting Volkswagen cars from China, with the aim of selling some models in other Asian markets, South America and the Middle East.
The VW brand presented three of its upcoming models at the Tuesday event. Nothing is yet ready for huge production, but it is part of the group’s plans to restore the land because foreign car makers lose their market share in China, the largest car market in the world, to a group of local manufacturers.
The first, which was built by the VW VW project with the state -owned FAW project in China, is the first new model on China, CMP, designed to reduce the costs of smaller vehicles in beginners by 40 %.
Volkswagen, who was once the Supreme Seller of Passenger Cars in China, lost its crown in front of the Chinese EV makers last year after its sales fell 9.5 % to less than 2.93 million cars, less than 3.84 million BYD cars.
Its market share in the country decreased from 19 % in 2019 to 14.5 % last year.
The Excellent Audi brand fights from Volkswagen with a set of new long versions of its models designed for the Chinese market, where the richest consumers often sit with drivers at the back of their cars.
On Tuesday, it also offered the first new model car with a different logo of its four famous episodes in an attempt to restore sales.
The new model line, called AUDI in capital messages, will be targeted by younger consumers. Her first huge production car, E5 Sportback, will be built on a platform from its joint partner at SAIC, the state -owned car maker, and the lines of the other models of the German auto industry.
Carizon, a joint venture between the CARIAD of Volkswagen software and the horizon robots in China, showed the first automatic driving system in the company, to be integrated into one of its cars this year. The most advanced version system will be available in its beginning cars from 2026.
China exports
Volkswagen plans to start exporting some VW models from China at a time when car makers in China, including Volkswagen, are struggling, with how to take advantage of the unused productive capacity as the annual demand for cars has stolen at about 22 million cars since 2019.
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