The news of Google claims has no value in its advertising work after the test, which includes 1 % of the search results in eight markets for the European Union

Google has I mentioned results an experience It was operated that removed the news from the search results for 1 % of users for 2.5 months in eight markets* in Europe – claiming that the results show that the news is mainly valuable in Google ads.

The research giant conducted the test because the European Publishing Rights Law requires news publishers to reuse their content scraps. But what is the value of the news display? Google argues that publishers “exaggerate” the value of their journalist greatly; According to its report on the tests, the actual value cannot be distinguished “statistically from zero, either in general or through the country.”

Google hopes to use this result as a financial lever in payment negotiations with European publishers. But the technology giant is moving a difficult line, as it really faced Main monopoly fines In France in recent years regarding news content. In particular, it has been fined more than half a billion dollars on Publishing rights negotiations with publishersespecially.

In Germany’s competition, the authority in Germany has requested that Google behavior elements around the news – and The company was forced to make changes. Therefore, any Google moves to try to undermine the impact of the Publishing Rights Law in the European Union by demanding that there is no value that can fall into the regulatory hot water.

In fact, the company had initially included users in France in the eradication tests, but it abandoned this part of the experiment after the French court warned that it would be fined to violate a prior agreement with the anti -monopoly authority. It is worth noting that Google did not run the test in Germany.

* Belgium, Croatia, Denmark, Greece, Italy, the Netherlands, Poland, Spain