When Niegel Kamt, co-founder of Zerodha, ordered a pair of Hoka shoes worth $ 20,000 through rapid trade only to find that she did not fully fit, the buyer’s remorse was not only-he raised a deeper question. Since India is moving towards the high GDP of the individual and the increasing wages, how much is the rapid delivery model that has become to determine urban comfort? With groceries for 10 minutes, platforms such as Blinkit, Zepto and Swiggy Instamart become a clock, Kamath reflectors hit a nerve at the intersection of economics, technology and consumer behavior.
In an interesting post on X (previously on Twitter), Kamath wrote, “This is very interesting. Delivery and speed of delivery have become a national topic recently-what is sustainable with the GDP GDP grows and wages increase in the hour?
He compared to the legendary mumbai dabbawalas, which was a typical resolution as a low -cost efficiency model for decades. Kamath noted that all Dabbawala usually serves about 30 customers, and got $ 9,000 to $ 12,000 per month. With a compressed routine of time that includes just 40 seconds in the main train stations and 20 seconds at smaller stations, their workflow embodies operating excellence. Today, Dabbawalas updates platforms such as Digitalbawala and Dabbawala kitchen, and expands to cloud kitchens and passing services.
Kamt also questioned the psychological value included in high -ranking purchases. “I recently bought a Hoka pair through fast trade while traveling-turned into a little tight, and expressed her regret immediately. In the RS.20K for a pair of shoes, bake the price in the experience of going to the store, someone who suggests any foot-based shoe, etc.
“The commodity is different from the brand, if it is logical.”
He ignited his position a wave of responses. A user made a quick analysis, and wrote, “In the United States, the GDP of the individual was $ 5,204 and AVG wage was $ 6,186 (1.2X). India is now $ 5,000 wages with $ 2,700 GDPC (1.85X). India reaches $ 5,000 GDPC, with bold, mice may rise to $ 1.4x.
Kamath’s latest fears repeated, saying: “The great points! With high wages, rapid trade will need to automate more to survive. The elements of high value like shoes still need a” human touch “for shops. The future may be a mixed model: speed for necessities, the experience of the distinctive purchase companies!”
One of the users is reflected in the analogy of Dabbawala: “Given its amazing efficiency and low cost, do you think that the Dabbawalas model can inspire sustainable innovations in rapid trade, especially for high -value delivery, or whether the two systems are essentially different from fitness?”
Another referred to a deeper contradiction: “There is a contradictory situation here in QCOM. On the one hand, you cannot charge more than MRP on the packed things while on the other hand, groceries and necessities are generally not constituted to transfer the profit. Companies have to find a balance between two as soon as possible.”
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