The former CEO of Polo is launching the start of a new electronic business

Maju Kuruvilla, which He left the CEO of Bolt Bolt last year last yearHe returned. It launches its own start, focuses on a different problem for online shoppers: what he calls “check -in”.

When you click on an advertisement like a T -shirt, you can then feel some infection. The website you land on it may not even contain the product you click to start. Corville told Techcrunch, this causes many shoppers, which harms the transfer rates.

Corvilla wants to change this with artificial intelligence. Start its new, Spangle AIIt creates intended pages for shoppers based on what they searched or clicked on. It sells to senior retailers looking to better liquefy their traffic and is run by the artificial intelligence model called ProductGPT that demonstrates customer reactions.

At the headquarters of Seattle, Spangle AI raised a seed tour of $ 6 million last year, as he told Techcrunch. Among its investors are Madrona Ventures, based in Seattle, and the projects that are located in the Silicon Valley.

Spangle AI joins a group of other e -commercial companies that sell artificial intelligence to customize online shopping experiences and improve transfers. Vancouver -based unbound, which sells landing pages without a symbol, Up to 40 million dollars in 2020 While it is based in Dubai QEEN.AI A collection of 10 million dollars Earlier this month For smart shopping assistants.

It is still early in the Spangle AI trip, but the young woman claims to see promising marks of its product, which has strengthened the transfer rates by 51 % in the early test. Armed with its product and case studies, Spangle AI says it will now focus on sales.

Corvilla, CEO of Bolt for two years, had previously worked for eight years in Amazon. The co -founder of the Ryan Bresloow was replaced in 2022 after Twitter, Twitter, Twitter Against y combinator.

This did not end the drama for Bresslo, although it was Prosecut by Bolt investors More than $ 30 million a personal loan made it out of Bolt. Brezlo has Since his return as an executive presidentand Loan As a vote for trust in Bolt, and Declare The legal problems of this bolt ended.

Corvilla, who jokingly announced X that “one click” was registered from Bolt when he left last year, looking forward. “I just love e -commerce and love to solve difficult problems,” he told Techcrunch.