The era of Trump’s tariff means that you may have to wave profit directions

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This is ready -made meals from the morning summary today, which you can subscription To receive your inbox every morning along with:

“Every day it is a march towards the next separation profit report.”

This comment came to me, the CEO of a public company has completed a few weeks ago on coffee. Certainly, she swings with what she has heard over the years of the threads of investor, financial managers and executives.

These guards told me from the numbers that they owe the market and their whims, and they spend crazy amounts of time in formulating profit novels and planning guidance ranges.

Everything looks very ridiculous, as the guidance is not necessary at all!

This leads me to today’s ideas.

Now it can be the time to use executives Trump is a tariff of uncertainty To stop providing guidance of any kind, once and for all.

After all, how can one believe any distinct numbers in this environment (and the three and a half years of environments from now) when it can change literally with one social function?

Delta (D.CEO Ed Bastian The slightest idea of ​​this week was caught and grabbed the guidance.

Levi (Fibrous) CEO Michel Jas has rolled the dice and bid farewell to the company’s suspended profit for the full company.

I found it strange, given Levi’s positions to get the tariffs because of their sources. A short time before the 90 -day tariff stopped by Trump, one of the former CEOs in the text by text told me that the price of a pair of jeans may rise by 50 % to 100 %. But a temporary stop did not include China, which is now 145 %.

But hey, at least formed the spas The internal “Labor Squad” To start knowing the effect of customs tariffs on work.

Walt Mart (WMT) CEO Doug McMelon And financial manager John David Rene He met investors in the middle. Company Beware of operating profits for the first quarter But it left the entire year without change.

“I stopped guidance once in the six years and that was during Covid.” Andy Callen He told me.

He added: “Executive managers/immediate managers do a lot of work to understand predictions and make sensations for these inputs to determine a reliable set of results. When two things happen immediately, it happens now … Any large group of uncertainty or at least comment is worse than a very rational comment.





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