The direct consumer resettling the mobile phone game

It dominates the mobile game market. Her fans extend through the demographics, starting with the younger FPS players with deep pockets to players who flow on informal games with standard numbers. However, the liquefaction of these games was traditionally challenging, so far. Since the recent regulations that force the application stores to issue death fist on the player’s journey, developers can market and sell directly to their users through social channels and web stores, opening new revenue flows, enhancing participation and returning players over and over again.

In the latest Gamesbeat Live, presented by Xsolla and VB LAB, Berkeley Agens, chief marketing and growth official at XSOLLA, joined the Gamesbeat Dean Takahahi writer for a conversation about the future of the game’s liquefaction in a world, where consumer sales changed the face to liquefy the mobile phone game.

“What we see is when the developers actively participate in their digital experience and have that branded experience, they started seeing growth,” says Egens. “They fruit in different ways and through different channels. Web stores have been able to experience real e -commerce – leather, jewels or weapons that I need to play the game, although they are on a mobile device, I still request it online.”

Solve the challenges of measuring mobile devices and web sites

Not all the regulations were great news for mobile developers – the privacy regulations have caused great negligence to the player’s critical data, converting the accurate advertising campaign, and the LTV and reliable Roas via platform measuring, into great challenges. To address these obstacles, Xolla has recently made a partnership with Appsflyer, a mobile measuring, support and analysis company, to develop solutions without a symbol to measure the platform and take web sites.

There are two options for allocated integration: server to S2S and web integration for mobile devices games, both of which provide data on the user’s behavior, campaign performance, and reinforcement of revenues via mobile and web platforms.

S2S integration for a lifelong mobile phone (LTV) and the return on spending (ROAS) for advertising for purchases made inside the application and on the web store. The purchase of the web store is measured as events within the application, and Appsflyer is attributed to each purchase process to the number of mobile phone applications installation, user acquisition and re -sharing campaigns to help provide a full user trip from the statute, full LTV and comprehensive investment.

Web integration activation is designed to measure and evaluate marketing performance, advertising conversion rates, high -performance advertising creativity, targeting of web stores using XSOLLA facility. The developers can measure the effectiveness of advertising campaigns that lead traffic to their web stores through Xsolla’s and Appsflyer Publisher accounts.

“Before this, you had three or four information boards,” said Egens. “By calculating our publisher, Appsflyer integrates within minutes and you can see it all in one place, run this campaign, test your ads and owns this ecosystem from Z.”

Enhance LTV and retain With loyalty as a service

“In one of our modern reports, 77 % of the people who knew the web store purchased,” said Agens. “Given the matter from the UA perspective, this is incredible-more than three quarters of users, then 90 % of these people come back. You see transactions of fifty and three dollars.”

Loyalty programs are a strong way to capture the enthusiasm of these players, through their reward for their time and financial investments. The rewards, discounts and special offers of ordinary clients encourage the recurrence of continuous purchases and participation, and meaningful incentives for participation that enhance a loyal society. Loyalty programs can even convert free users to pushing customers through exclusive and targeted time offers, and attract players to other publisher titles. In addition, the data collected from loyalty programs provide a deeper level of insight for the player’s behavior.

XSOLLA has recently provided loyalty to a loyalty as a LaAS service that smoothly is ready and customized bonus systems to encourage players’ participation and spending, without the need to develop the wide back interface. Unlike the rewards platforms from the external parties, the players gain points and recovery for purchase within the game, exclusive content or discounts, all while staying within the ecosystem of the developer, so the developers keep full ownership of their players’ relationships.

This solution is designed to be flexible and easy to implement via multiple contact points, including direct stores for consumers, web stores and exit in the current Xolla solutions, so that the earning points and the recovery of friction. Brand and loyalty mechanics are fully customized, and programs can be activated directly inside the XSOLLA payment station with only one click. The developers can provide money recovery bonuses, loyalty points for exclusive items, flexible redemption options, loyalty programs through the address and existing bonuses.

The future of the mobile liquefaction

For developers looking for new ways to improve their liquefy strategy, Egenes said do not be afraid of jumping directly.

He said: “Do not be afraid – try, test, make some mistakes, and learn lessons for what is going on and what he succeeds.” “Use the advertisement, use of social media, use influencers, and benefit from the content of the content. Until an additional 10 % are real money for your business. It can go to UA, keep, loyal or put in your next game.”