The death of the A24 from Unicorn is a disappointment at the box office, but we need more films like that

We are now one quarter of the road until 2025, and things do not look great at the box office. As is the case of local ticket sales exceeding 11 % of this time in 2024, and 2024 was going at a very far pace in 2023 at this stage of the year thanks to SAG and Wga Strikes. It goes without saying that things do not look great. Unfortunately, despite the assumption of a friend of the audience and stars, “Death of ONCORN” from A24 was the latest disappointment this year. However, it is also a reminder that we need more films like this.

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It was directed by Alex Schaarefman, the “Ownicorn’s death” was opened to only 5.7 million dollars, which was ranked fifth on the plans. I opened behind The last horror of Blumagus offers “Women in the Unemployment” (9.4 million dollars), although playing on more screens. So yes, it’s not a great look. But A24 is likely to be good in the long run here, as the creature feature is characterized by a $ 15 million production budget.

During, “Working Man” of Jason Statham was opened to $ 15.2 million, who is expectedWith its first place on the plans, the “Snow White” from Disney ($ 14.2 million). Here lies the point: At this stage, it is difficult to know what the masses will attend. Horror can often be a reliable type of betting on. But just because some of these films do not work, as the studio hopes does not mean that he could give up such efforts. This exceeds A24.

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Five years ago, the epidemic closed cinemas for several months in a rowWith Hollywood doubling the broadcast at an accelerated rate as the studios were facing an uncertain future. The theaters were reopened in 2021, but unfortunately, the recovery was much slower than anyone expected. There are countless reasons for this, but the great is that studios are simply released fewer films in theaters than in 2019.

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Studios have become more selective about what constitutes a theatrical version and what may be more suitable for broadcast – or what should be at all. A24 is one of the few companies that regularly launch original projects on the market. This is important, because Hollywood’s dependence on privileges and IP are stronger than ever. The truth is that we need films such as “Death of a Unicorn” frequently, whether it succeeds or not in the short term or not.

Hollywood needs theaters to survive. The industry needs revenues from the box office, especially as the cable TV continues to die. DVD is no longer the powerful money maker that was once. The broadcast is only now profitable. Without theaters, things become terrible in a hurry. The theaters cannot survive while waiting for the next “Inside Out 2” every few months.

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The only way to rebuild audience habits is to release a wide range of films that can satisfy all types of audiences. Original horror movies? Check. Movement movies? Check. Drama that focuses on adults? Check. Not everything can be just a comic book and reshape the loved ones once. Even stirring like “Mickey 17” had the right ideaIt was very expensive to make a profit.

“The death of ONCORN” was met with mixed reviews of SXSW He did not communicate with public cinema pioneers, but it represents the type of thing that Hollywood should do more than that: making films with reasonable budgets, wonderful groups, and original ideas, with exclusive theatrical versions. The strikes do not come without errors. It is only related to managing the size of these errors in the meantime so that they do not destroy.

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certainly, Perhaps nothing like “Novokin” does not completely come outBut it will be fine at the end after you play VOD. The need for theaters more Song fluctuations, not less. It has become increasingly difficult to predict the actual visit of visits. Just see “Conclave”, not only one of the best films of 2024But a horrific blow, frankly with $ 112 million worldwide, for its name. It was difficult for the film to erupt earlier in the year.

Hollywood certainly needs concession films to help ensure that big visits come. But “John Wake: Chapter 4” does not happen Unless the original “John Week” is made in the first place. Perhaps a “working man” may become the next “John Week”. In another schedule, it could have been “UNicorn 2” a possible result. This time did not come out, but wrapping this blossom is very important to the remaining industry. If anything, the Hollywood as a whole needs to double this thinking, instead of retracting it more. Making like this is a long -term investment in the future of a healthy theatrical market.

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We talked more about this in today’s episode of The /Film Daily Podcast, which you can listen here:

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“Death of the Century” in theaters now.