The data broker boasts about the presence of very detailed personal information about almost all Internet users

The owner of the data brokerage company recently presented a creeping video of a donkey in which he boasted in the extent that its manufacture can collect and analyze data on billions of people’s habits.

In 2019, the Epsilon data broker It is obtained By the French ads group Publicis Groupe. Then, earlier this month, Publicis also acquired Lotame, a data company and other advertisements, and announced that Integration With Epsilon. At that time, the CEO of Publicis Arthur Sadoun said that the integration of the new companies will allow his company to provide “widely customized messages” to about 91 percent of adult web users on the Internet.

To provide this type of “personal messages” (i.e. advertising), Publicis must collect an unusual amount of information about people who serve ads. In a newly released video, Sadoun dismantles the type of information that his company claims to be its hands. The video, Coreai, shows the degree that the company can analyze and predict the customs customs and behavior.

To prove this, Sadoun presents the audience to “Lola”, a virtual young woman representing the typical web user who now has data now. “On the basis, we know who she is, what she is watching, what she reads, and whoever lives with him,” Sadoun says. “Through the strength of the connected identity, we also know who sequence on social media, what you buy online and not connected, where you buy, when you buy, and most importantly, why you buy.”

https://www.youtube.com/watch?

It gets worse. “We know that if it had no children and that its children drink a lot of distinct fruit juice. We can see that the SKU price that you buy has increased steadily on the shelf of the local retail seller. If Lola is likely to start buying a cheaper brand than juice. If the program decides that this is the case, Coreai Algo can start automatically in displaying Lola ads for these brands for low price juice.

Poor Lola. The big problem is that not only had it not been subject to this comprehensive, comprehensive-Fi institutional view, almost everyone on the Internet.

“Thanks to Coreai, we can do this with 91 percent of adults all over the world,” the CEO boasts. This up to nearly four billion people.

Lina Cohen, a technique at the Electronic Border Foundation, said that data brokers such as Publicis collect “as much information as possible” about web users. Cohen said: “The manufacture of the data broker is not organized, unclear, and dangerous, because, as I saw in the video, the brokers have detailed information about billions of people, but we know a little about them.” “You do not know the information that the data broker enjoys you, and those who sell it, and what the people who buy your data do with it. There is the lack of consistency of real power/knowledge.”

Cohen said that the calm organization is absent from the manufacture of data medium, allowing companies to work without a lot of transparency or censorship. Cohen said: “The United States needs

Even when privacy regulations are passed at the state level (such as Consumer privacy law in CaliforniaThese cases are often not given a sufficient focus or resources to the laws that will be applied effectively. “Most government agencies do not have the resources necessary to impose privacy laws on a large scale,” Cohen said.

Cohen added that she felt the online behavioral advertisement – that is, the advertisement that depends on the exact browsing activity of the individual web user – should be illegal. “This is not data that the advertisers should have,” she said, noting this Contemporary Declaration (Which depends on the content on a specific web page) should be effective enough for companies. Cohen said that the prohibition of behavioral ads “would mainly change the financial incentive of online actors for web users constantly and share their data with the mediators.