The biography of the four -part is one of the most dangerous gambling in the history of the last movie

Cinemacon happens while we are talking in Las Vegas, Sony Pictures was an honor to help start the Hollywood Studios and the annual theater owners this year. They did this by issuing a very large and wonderful advertisement: Oscar -winning Sam Mendes is now confirming that it addresses the CV (yes, plural form) about the largest group in the history of the music bands, The Beatles. The studio “The Beatles-A Four Film Cinematic Event” will be released, and the studio will make four films, one focuses on each band member, all of which will arrive in April 2028.

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Saying that this is a unique strategy that will be with great underestimation. One can call it madness, while another wonderful person can call it. Perhaps both are right. Mandis and Sony collected “The Beatles” moviesWith Paul Maysal (“Gladiator II” in the role of Paul McCartney, Barry Kyogan (“The Eternal”) in the role of Renjo Star, Joseph Quinn (“strange things”) in the role of George Harrison, and Harris Dickenson (“The Iron Claw”) in the role of John Lennon.

“Every man has his own story, but together they are legendary.” Sony also wins it as “the first theatrical experience that managed diverse. Staying at home for the “strange things” season is one thing. But for many people, going to the stage four times within one month – if not one weekend – is a completely possible possibility. Currently, it was not officially confirmed whether the four films will be released on the same day, or whether they will spread over several weeks. In both cases, they all go out in April 2028, and this is an unknown area.

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It is clear that Sony is trying to re -create Perbinheimer (Or, with a lower degree, glimmerPhenomenon. They want what the world has seen with “Barbie” and “Obenheimer” at the fateful weekend, but with the largest and most important group in the history of the bands. The question is, can they really pull it?

Given the 2028 version, we will have to wait a few years to get a strong answer to this question. What we can categorically say is that it will take a lot To withdraw this. We know where the goals of the goals are, and why Sony think this can succeed. Going to the biography of Pitles will feel excessive here, but for decades, their music continued in the broader cultural scene. It is clear that there is an audience for this movie, with Lennon, MCCARTNEY, Harrison and Starr all musical symbols themselves.

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From a financial point of view, the high watermark is the Queen’s biography “Bohemian Rhapsody”, which withdrawn an amazing amount around the world. Nobody expects four films that were released at the same time for everyone who earned this type of money, especially in the wake of the epidemic Elvis ($ 288 million worldwide) The numbers are on the table, on average, for these films? It is definitely imagined.

Let’s not forget that Mendes can be a very commercial manager. Aside from the best “American Beauty” photo winner, it has also been taken out “Skyfall”, which made more than a billion dollars and still the largest movie “James Bond” never. This, in addition to the beloved music of a generation, a wonderful actor, and a beautiful wild hook means that this crazy experience at all can bear fruit, at least in theory.

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If Sony is able to keep the costs somewhat control and sell them effectively as an event for cinema fans around the world, the studio may seem great in May 2028. If they allow costs, they explode, for example, more than $ 100 million on average for each of the films, in addition to small marketing spending? Expectations are much less clear and gambling may approach madness from genius.

Now, we have much more questions than answers. How will all this do? Do you need to see all the four films of others so that it is completely logical? Will this feel that Sony is trying to make you pay for four tickets for one experience? Will movies really good? Do people want to watch the Ringo Starr movie, or will they just want to see John Lennon? Can the theaters actually make this work if all four films are released on the same weekend?

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What we can say with certainty is that this is a bold choice, and one of the most dangerous and most wonderful gambling we have seen as a studio at some time. Hollywood has had this strange obsession with “Part One” films in recent yearsAnd cinema loves privileges. But these things do not always succeed, or that waiting for follow -up is very long. Sometimes, the waiting only creates more anticipation. Sometimes excitement dies and the entire institution fades.

What Sony do with these Beatles films are unprecedented and righteous. At a time when theaters are still desperate to recover from the epidemic It has changed forever working five years ago, innovation feels more necessary than ever. The tape to make someone leave the house higher than it was before. Doing the same old thing will not work. Is this fraught with risks? My God for sure. Is it a danger that deserves to be tolerated? It is easy to say because it is not my money, but as a person wants to see the theatrical experience not only to survive, but to flourish in the future, I say hell yes. Roll that dice, Sony. Take your great hope.

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We talked more about this in today’s episode of /PodCast:

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Look for “The Beatles-a four-film movie” in theaters in April 2028.