The actors settle on 120 million dollars from General Kumlist to increase and marketing human resource sales

During the tearing of Del Duke in this field and in the courtroom they claim illegal sales and marketing tactics, here is another way to enhance business growth: pick up a huge amount of money to expand your operations in those areas.

WorkerThe Barcelona-based “Unicorn” company, which provides the HR all-in-one platform in the cloud for small and medium-sized companies, has picked up an unacceptable group (without ownership rights) $ 120 million of General Catalyst- money that she will invest in a specific field: “Go to the market” (or GTM, the term umbrellas used in exotic expenses related to sales).

Initially, the worker cut his teeth in a breakthrough for human resources services that came with the social departure of the Covid-19 epidemic, with a “free” version of the product that was viral and outstanding More than 60,000 users. Soon after paying it, the CEO and co -founder told Jordi Romero Techcrunch in an interview that it witnessed six times the growth of customers and revenues last year, putting the number of companies paid in 13,000. The worker will use the money to take advantage of this momentum.

Factorial news about raising more money to turbo sales and marketing is coming, such as chance, at a time when human resource sales and marketing activities suddenly in the spotlight – although they are not particularly glowing.

Deel and Quiping, two large startups that contain a date For the sake of intensity and aggressive competition against each other, it is now in the midst of a The main legal confrontationWhere she sued Del, claiming that she worked with an Intel spy on customers, sales and marketing strategies. Del denies these allegations.

From what we understand, Factorial says it runs an internal audit to ensure that he had no activity among his ranks that violates the company’s secret and its practices. Having money to go to the market – as the worker does today – is one of the ways to develop the sales track, but unfortunately between Saas companies, unjust hunting and other aggressive tactics to secure talent, bullets and strategy.

However, Factorial has a window here to use this $ 120 million to put himself away from drama and win business.

To be clear, this money is no Investing in stocks, as it is not the classic form of adventure debt. The funds come out of the GC’s “Customer Value” fund. It is actually an inverted loan (there is no share in the stocks) that the worker will regain his cash flow-specifically a total profit from customers who helped GC’s money to get it.

The money that the worker has acquired over the years from raising the shares – was the last round 120 million dollars in rating 1 billion dollars Once again in 2022 – still without touching. Although GC does not get ownership rights to investment, it creates a relationship that can lead to a future tour of financing as it gets royal rights.

From what we understand, the employee is not currently looking to raise a large primary stock tour soon. It is more likely that it will collect a secondary tour to give investors and employees earlier some liquidity.

As Jordi Romero, co -founder and executive director of Factorial, described it, the Customer Customer Value Strategy works a little like the stock box (incomplete share of stocks). It comes out of money from it to a number of startups that want to enhance their GTM, and track performance via the wallet is more like investing in stocks, which means that there are no guarantees as you were in debt. Some may drown in the pool, some may swim, and this is the bet that GC makes.

“Unlike the debts, the company does not have any risks on the downside because GC carries the risk of the negative side if the investment is not performed in the market,” said Pranav Singhvi, MD in General Catalyst who reached the idea and runs the box, for Techcrunch via email. He added that the model company that receives money in this way is the late or public stage that “showed consistency” in sales and marketing.

Singhi also talked about the value of the customer in this Podcast in October 2024.

Factorial has now borrowed $ 200 million from GC under these conditions after obtaining $ 80 million under the same conditions April 2024.

Sanghvi said that GC now has assets under management in the range of “10 numbers” (i.e. billions) of customer value efforts, which have lasted for four years until now. Hundreds of millions of dollars are usually published in one month in Saas, other companies directly to the consumer, Findte, Maming AD. “We believe this is a major part of how companies financing their growth in the future,” he said.