TEMU, Shein to raise consumers next week due to the Trump tariff

The e -commerce sites established in China, offered by Shein, which offer goods in a severe deal, have announced plans to raise the prices of American consumers starting next week. The ads were issued in response to the president Donald Trump The executive, which was appointed to end a tariff loophole on imports of low value next month.

Shin, a Fast fashion trader It is now based in Singapore, its prices will increase from April 25 and encourage shoppers to buy their products “now at today’s prices.”

Multiple outlets stated that TEMU, owned by the Chinese e -commerce company, PDD Holdings, has also sent a similar notice as well.

“Because of the recent changes in global trade rules and definitions, our operating expenses have increased,” Shin said in a statement. “To continue to provide the products you love without prejudice to quality, we will make price adjustments starting from April 25, 2025.”

Pressure from Shin, Timo accelerate the closure of the retail sale

“Until April 25, the prices will remain the same, so that you can shop now at today’s prices,” Follow Shen. “We are ready to make sure that your orders arrive smoothly during this time.”

It is still unclear how much these goods cost. Shein is currently selling her dresses between $ 6 and 91 dollars, while TEMU sells it anywhere between $ 2.48 and $ 210, according to Reuters.

It is also not clear that the competitors publish almost identical data that explain in detail the high prices.

How did Trump’s tariff closed the gap used by Chinese retailers

In recent years, the shopping platforms have found tremendous success among American shoppers. Shipping both retailers with an average of a million packages per day to the United States, according to the Parming Charging Consultant.

Shein and TEMU quickly grew in the United States, thanks to the exemption of “De Minimus”, which allowed to enter without fees for goods at a price of less than $ 800. However, Trump’s recent campaign on low -value imports has pressured retailers to change their business models.

Earlier this month, Trump signed an executive that would close the “De Minimis” customs exemption on May 2.

Trump will “eliminate the treatment of minimal duty for low value imports From ChinaA decisive step in the face of the ongoing health emergencies offered by the illegal flow of artificial Afias to the United States, “according to a statement issued by the White House on April 2.

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It is also part of a wider effort to correct Commercial imbalance Among two of the largest economies in the world.

Both companies have faced a decline in the United States from legislators, institutions, and even consumers who referred to potential environmental damage or violations of alleged workers associated with fast fashion products.

Reuters contributed to this report.