TEMU and Shein e -fashioned e -commerce sites are raising prices due to customs tariffs

TEMU and Shein say the e -commerce sites established in China, they are planning to raise prices for American customers from next week, a ripples of President Donald Trump’s attempts to correct the trade imbalance between the two largest economies in the world by imposing a high tariff on the goods shipped from China.

Timo, owned by the Chinese e -commerce company, PDD Holdings, and SHEIN, which is now based in Singapore, said in separate but identical notifications that their operating expenses have risen “due to the recent changes in global trade and tariff rules.”

Both companies said they will make “price adjustments” starting April 25, although no details about the volume of increases. It was not clear why competitors have almost published identical data on their shopping sites.

Since its launch in the United States, Shein and Temu have granted Western retailers for their money by offering products at very low prices, as well as ice collapses of digital or influential ads.

The 145 % customs tariffs were slapped on most products made in China, as well as a decision to end the customs exemption that allows commodities of less than $ 800 to reach the customs domain free, business models for the two platforms.

E -commerce companies were the largest user for exemption on a large scale. Trump signed an executive order this month to get rid of the “minimum rule” of goods from China and Hong Kong starting from May 2, when it is subject to the import tax by 145 percent.

Up to four million low-value parcels-most of which are emerging in China-to the United States every day under the rule that will be canceled soon.

American politicians, law enforcement agencies and business groups are pressing for a long -term exemption, describing it as a commercial loophole that gave in inexpensive Chinese goods an advantage and worked as a gateway to illegal and fake drugs to enter the country.

Shein sells clothes, cosmetics and inexpensive accessories, and mainly targets young women through partnerships with two effects on social media. TEMU, whose goods via online ads sell a wide range of products, including home tools, humorous gifts and small electronics.

In November, Amazon America E -Trading Company launched the internet internet interface that includes electronics, clothes and other products at a price of less than $ 20. Several electronics, clothes and other products on the front of the store are similar to the types of elements that are usually on Shein and TEMU.

In their customers’ notifications about increasing the outstanding prices, companies encouraged customers to continue shopping in the coming days.

“We have stored and we are ready to make sure that your orders arrive smoothly during this time,” said Timo’s statement. “We were doing everything we can to keep the prices low and reduce the impact on you.”

Both companies abandon the digital ad.

Shin and Timo are largely shopping towards the younger North American fans on the digital media. But industry data shows that they cut off advertising spending on most platforms, according to the two digital marketing companies that measure advertising spending.

AD AD AD intermediate in the US daily on Facebook, Instagram, Tiktok, Snap, X and YouTube has a collective average of 31 percent per weeks from March 31 to April 13, compared to the previous estimated tower, which tracks such spending.

She added that the Shein Daily Media Ad AD spending on Facebook, Instagram, Tiktok, YouTube and Pinterest fell on a group average by 19 percent during the same period.

Mark Ballard, director of digital marketing research at Tinuiti, said that TEMU has sharply reduced the ads on Google Shopping since April 12, after a noticeable increase during the first quarter.

Mita refused to comment. Google, Shein and Temu were not immediately available for comment.