Take a look at the first American luxury American retail store

A piece of Paris fell in New York City.

The French luxury company PRINTEMPS officially opened its first American store this week in the city’s financial district. The retail seller celebrated his opening on Friday, which coincided with the beginning of the spring – bearing the same name.

The 55,000 -feet store stretches and holds a wide range of goods, including clothes, shoes, handbags, makeup and more. About 25 % of its brands are either unavailable or rare in the United States, such as the Joseph Duclos brand, a French luxury name that made Taylor Swift’s handbag, CEO of PRINTEMPS JEAN-MARCH He said.

In an interview with CNBC, Bellaiche said that the retail dealer aims to distinguish from other luxury players with the attractive structure of the store; A unique mix of famous luxury brands And the French signs that are difficult to find; Programming and services, which include beauty treatments, spa and accessories.

PRINTEMPS GROUP was founded in 1865 and turned 20 stores in France. Compared to its French stores, the United States website has more experimental bears, with rotating offers for goods -like stores and food concepts, including a restaurant and cafe with French pastries. Its fun design is inspired by a Parisian apartment, located in One Wall Street, historic Art Deco skyscraper.

For example, one of the most prominent features of PRINTEMPS is Red Room. The ART DECO room is decorated from floor to ceiling with red and gold mosaic by Master MURALIST HIDRETHETRETH The MEIILRE and was completed in 1931. It was previously a reception room and a banking hall for Irving TRUST and Bank Companey, and it was An internal teacher has been appointed By the New York City Preservation Committee.

Printemps returned the room and turned it into a “shoe forest” where shoppers can browse the shoes or order a cup of wine in a nearby bar.

The store will also include Maison Passrelle, a luxurious dining restaurant by Gregory Gourdet, the COM CHEF prize winner twice and a James Beard prize winner three times. It will be opened in April.

Printemps opens the American store with luxury spending around the world. Even some wealthy consumers have retracted the estimated purchases due to inflation and economic certainty. In China, a main market for high -end goods, luxury spending is no longer to prenatal levels.

Sales in the global luxury industry are expected to grow by 1 % to 3 % annually until 2027, according to a report issued by the Kerney Consulting Company last month. The report attributed the slowdown to the weakest demand between Chinese consumers, inflationary pressures in uncertainty in the United States and the economic uncertainty fed by commercial turmoil and political changes by the Trump administration.

This is a noticeable change from 2020 to 2021, when global luxury spending jumped about 27 %, according to the Kirney report. The total global commodity and services spending reached an estimated $ 500 billion in 2024.

However, Brian Erig, one of the authors of the report and a consumer exercise in Kirney, said that the United States is still an attractive market for luxury brands due to consumer elasticity.

“On a relative basis, we have the most healthy economy, if you look at the main economies,” he said. “Then the other thing is that Americans love shopping.”

EHRIG added that other advanced retailers have multiplied in investments in large and attractive material stores, such as, as well, such as LVMHTo own Tiffany Co. And Louis Vuitton Opening New stores in New York City. He said that the personal experience is more important in a sector where the elements come with high price signs and expectations for personal service.

“There is something special about being in a luxurious retail store, about the way you care about it, and you feel like you are the top characters when you are there,” he said. “There is no way to do this online or on iPhone.”

Other retailers at the international level with less price points Expand and open more stores in the United StatesAlso, including Primark, based in Spain -based Mango.

As for printing, the American opportunity has become clear, especially after the Covid-19s, where more Americans visited Paris and came to its stores, Bellaiche He said. He added that the Americans are the third largest spending for printing after the French and Chinese. However, Americans close the gap, with sales of American customers who are consumed three times from 2019 and 2024.

Even with its luxurious concentration, Laura Lindrom, CEO of Printemps America, said that the store mixes the most obvious elements for tourists or ambitious shoppers who may stop a cup of coffee or browse for a gift of $ 50.

Here’s a look inside the store: