Swimming pool 34 million dollars for the Topgof Facilities

swimming poolTopgof founders to build entertainment clubs around the billiard game, raised $ 34 million.

It is very similar to Steve and Dave Golf a revolution in the golf game with Topgof, they are planning to do the same through the gathering of the revolution. Andrew Oberin, CEO of Poolhouse, said in an interview with Gamesbeat, that they are not only planning to create luxury clubs with high -quality restaurant food, but also plan to integrate the augmented reality technology to expand the attractive game of billiards.

The seed tour was led by Sharp Alpha, an investment capital investor that focuses on American entertainment, and DMG clips, a DMGT Consumer Capital Fund. Other participants include emerging boxes (investors at F1 Arcade, Flight Club, Batbox), David Blitzer (Philadelphia 76ers and New Jersey Devils), Simon Sports (Coal Cost in Epswich Town FC), Active Partners, He is an early investor in Soho House.

Moreover, the Signature Hospitality Group, one of the largest hospitality brand operators in Australia, has acquired a share of shares and signed a concession agreement with Poolhouse.

The concept of insight

Poolhouse is the result of four years of development by Jolliffe Brothers, Topgof founders, which were combined with Callaway with a rating of $ 2.1 billion in 2021.

They will use the new capital to accelerate the ambitious company plan to revolutionize billiard game. This looks ambitious, but they did so already for the golf game.

Poolhouse combines its patented technique with a vibrant Las Vegas atmosphere,
Providing guests from all levels of skill is an attractive experience with a variety of interactive billiard games. The display of drinks with the Fenning Brothers is coordinated by Three Sheets, which is an essential element in the list of the best 50 barbecues in the world, which helped determine the culture of cocktail in London and beyond the past decade.

Poolhouse’s private technology, along with its global food and beverage show, will meet the increasing demand for consumers on unique high -quality experiences. Until now, they do not reveal pictures of her yet or their technology, as they still have eight months to go before opening the fist and want to maintain their competitive confidentiality.

“We are not just building places, we are building a technique that we can place anywhere in a billiard table.”

Just as Topgof bought the digital golf game online Global Golf TourHe said that there could be a digital play through the swimming pool application. This includes a way for players with automatic disabilities worldwide.

Global expansion plans

Poolhouse will launch its own places, starting from its location at the Liverpool Street station in London, which is the most crowded railway station in the United Kingdom. The company will also license its technology for hospitality operators all over the world, with discussions in the Middle East, North America, Southeast Asia and Europe.

“Poolhouse is the most ambitious and developed concept, we have created my brother, where our workplace is lifelong. Today, more people play in Topgof more than they are in traditional golf fields in the United States, and we aim to make a greater impact on billiards. The endeavor so far.”

Tables will have open room sites in addition to semi -private stalls, where people prefer to run billiards in different ways. Some prefer to see, some not. The food will be Tapas, where people can share everything with each other. It will not just do a burger, but something like a wagyu burger. There will be no other entertainment, as the focus will be on billiards.

“Everything will be designed to be delicious and involved, and it will extend for food in the world,” O’Brien said. “We are really looking for an amazing experience for F&b.”

The company has about 20 people now, and it is likely to expand more than 100 because it opens its first place.

A lot of job is to find appropriate properties. He pointed out that the sites in California are expensive compared to other sites. But there are a lot of other places throughout the country with appropriate costs, servers, tourism and the presence of companies.

He added: “Jollifes are the best in this. They have developed something here very attractive to every life gait, including companies, families and husbands, and we are trying to find sites in the right balance. It is different from Topgof, as it talks about $ 40 million to $ 60 million outside the city’s border.”

O’Brien said there will be 19 billiards tables in the place. And I hear that there will also be a 20 high -rollers secret table, only via an invitation.

He pointed out that billiards globally, where millions of players play every week in places such as China, the United Kingdom and the United States for technology, he will not say what it was, but he said it is a “smart technology” with traditional billiard tables.

O’Brien said the goal is to open the first place in London in January 2026. It is expected that the company will invest extensively at US sites as well. The company is likely to have places internally owned and will sell privileges as well.

command

Joliffes assembled the heavyweight team, led by Irish CEO Andrew Oberin, a member of the Board of Directors at F1 Arcade and Credit Suiss, and Coo Matt Fleming, who held high positions at Fagabond Wines and is in one.

The rest of the big team brings experience from industry leaders such as Puttshack, Bound, Flight Club and Swinders. Seeing a formerly executive cooking from the Gordon Ramsay collection.

O’Brien met with Jollifes in January 2023, and was impressed by Topgof’s dominance, which has a market share of 85 % in its class. In the end, he learned that they were working on something new.

“With regard to converting sports, they definitely did it. What they did to golf ranges with Topgof, this is what they would do to collect homes.

“We hope to collect enough experience to provide something really special here, and we have been able to close a decent financing round,” O’Brien said. “It is really exciting what we do. The design of the place will be amazing. It is ancient Vegas. This will be the topic. It is like American diving bars. There will be a high -end feeling, like a time retreat.”

Insights of the stakeholders

Sharp alpha has a tendency to invest in smart teams.

“We are very optimistic about growth in the demand for third place experiences,” said Lloyd Danzig, an administrative partner at Sharp Alpha, in an interview with Gamesbeat. ))

He added: “While they want to drink a drink or two, they do not necessarily want to be a heavy alcohol consumption for socialization and entertainment. For this reason, you see great growth in the new experimental recreational concepts based on society that reach a lot of market.”

This is why his company loves to invest in games.

“We believe that competitive entertainment, or forms of entertainment that get the flow of adrenaline, is the best in attracting people’s attention and communicating with those around them. For this reason we spent a lot of time in what some people call eaten activities, or a unique match, and the activation space, which is the space from Topgof, Putt shack and other concepts that take an author, add to the evaluation connections Amazing.

These are all sharp concepts alpha are upward.

“After that, we met Pots, who plays in many ideas of thesis in this category. It is a concept that leads to spending food and high drinks,” said Danzig. “They lead to spending events in companies, which is important to present the margin. They have a white sticker technology that can be sold widely to hotels, casinos and other entertainment places that want technology to enable their swimming pool tables. Thus, this is part of the soft vision of software.”

He said that the Golf brothers are “legendary engineers and businessmen” from the United Kingdom who founded Topoulv and were inventors of its technology.

He said: “They have done the same thing for Putt Shack, which is the Mini Mini Golf technology game, and Poolhouse is what they have been working on in a surreptitious position over the past four years. Then we brought a team of seven executives from F1 Arcade, Putt Shack and Topgof to employees and running daily work.” “Therefore, this combination of the amazing team and playing at the thesis we are ascends is what made us interested in this opportunity, and we are happy to join this amazing group of strategic investors who will help make this an amazing fact.”

Danzig refused to talk about what was completely attractive about the “Gamification” layer in the swimming pool, but he said that Topgof has definitely used technology like augmented reality to show where the ball is likely to land in different golf courses. It enables games like “closest to a pin” or who can put off virtual goals that are not in material reality. There are also side questions to compete and more.

He said that Smart Alpha has spent most of the past 18 months in evaluating almost every concept in this field of competitive socialization, as well as the broader third area.

O’Brien said: “The swimming pool’s experience promises the most important transformation in the history of sport close to 700 years. Golf Bracez has changed the golf scene with Topgoulf, and they are appointed to do the same in billiards,” O’Brien said.

Taos Edmondson, a partner in DMG Ventures – “PoolHouse technology is amazingly good and customers will be detonated when it opens its doors to the public. The demand for experiences flourish, especially among young generations. It will be the viable market wide, through private billiards and licensing places.”

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