Styngr facilitates music license for video game

When it comes to getting music for games, Styngr He is a full, licensed, completely licensed partner who can get pre -music in games.

Santa Monica, California, started this mission in 2020, and now it has more than 100 million prior songs before using them in computer and mobile games. It has a software development group (SDK) makes it easy to integrate music into games. She spoke to Stephen Cooper, StyngR Chairman and former CEO of Warner Music Group, in an interview about STYNGR.

Cooper said StyngR licensed full music catalogs from the main stickers including Universal, Sony, Warner and BMG. StyNGR technology allows players to access and use music inside games, enhance the user experience and expand the length of the session. Players are allowed to play the music they want, and Styngr enables the Devs and signs to earn money to reach music at the same time.

Styngr recently launched Soundboard, a developmental music product that allows players to allocate their experiences inside the game with millions of scraps previously prepared by Warner Collection artists, including music from Coldplay’s latest album, Moon Music.

In addition to enhancing the videos licensed music capabilities, the launch of Soundboard adds another liquefly layer to video game developers. As a small product for players, developers who integrate sound panels in their games will receive a share of revenue from each purchase.

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Styngr also launched a product called Boombox, a Microtransaction game that allows developers to launch and invest in their experiences. Within the first 36 hours of the version last fall, Boumbox reached more than three million unique users, with 4.5 million music currents across artists and types.

StyngR has made a partnership with Moonsworth – developer Lunar clientMinecraft Mod Free Free ALL-IN-One- to fully bring music licensed from the main stickers to Minecraft for the first time on a PC and console. By Q2 2025, Client Lunar will also make an advertisement-funded version of the interior radio-which allows all users to listen for free. Artists will benefit from the revenue share on each subscription purchased within the lunar customer. All this StyNGR helped build up to about 30 employees.

Assets

Steve Tarand, COO, and Olij Putinko, CEO, StyNGR in 2020. Cooper, former CEO of Warner Music Group, was known as Putinko for ten years, as Putinko was effective in creating a subscription service in Russia, a country that was previously just music. They worked together, stopped them, and stayed in contact. While Cooper was still in Warner, Putto came to him with the idea of ​​Styngr. Warner had the Investment Capital Fund and investigated StyNGR.

Cooper left the Warner Music Group in 2023. Putnko asked him to help work. They were working together for more than 18 months. Cooper helped in many business issues and learn STYNGR well.

“This is really unique regarding an attempt to follow music and games,” said Cooper. “It is unique not only because it contains this technological bridge between music and games, but it was successful.

In the past, video game licensing music was a complex process. But Styngr cooperated with music posters to cancel the registered music insurance for the collective benefit of players, game developers, artists and rights holders. Styngr says music has always played an important role in self -expression and identity formation, says StyngR, and its products bring music so far to games in a natural and enjoyable way.

Styngr has the applicants in addition to royal technology and SDKS to simplify the process. StyNGR takes care of user analyzes, naming rights, publishing, and kings payments. Perhaps it will be easier to make music -based games in the future, as there are almost no large number of them as they were in the days of Guitar Hero and Rock Band.

The latest music game she encountered MusicAfia application that allows people to get out of popular favorite songs while in the privacy of virtual reality. Mike Wilson, founder of Estry Music, noted that it took about 15 months to negotiate the licenses using two musical posters for a million songs.

Cooper said: “I am surprised by that all the time I took it,” Cooper said. “The current model of music in games, and setting production aside that is sometimes used as games results, gets very limited licenses for a very limited set of tracks, for a limited period of time, for a negotiating amount of money.”

He added: “When I say a limited number of tracks, it can be a bunch of dozens, but mainly, unlike the music in the background of Spotify, Apple or Amazon, the use of music inside games is limited to the relatively small universe of music that was licensed by the game in these continuous but once transactions.”

But StyngR managed to negotiate something different.

Styngr solution

“What Stinger does with his licenses for players, the full transmission of Universal, Sony Warner, BMG and others. It will save that.”

Cooper said StyngR works as a bridge between the worlds of music and games. The developers allow the music pulling from the stickers catalogs and use them in slices in moments in a game when Devs wants to use them. Players can also do the same. Music was updated weekly with all new versions. Music can take the shape of the entire song or a piece of path.

“Music is adaptable to any model that the platform or developer chooses for his game,” said Cooper. “We can deal with the time -based models and subscription -based transactions. Inside the game.”

Cooper said that listening to music in exchange for listening to an audio advertisement was a fair exchange. This is what happens with something like Spotify.

“Our data shows that access to music inside the game prolongs the session,” said Cooper. “It is a mechanism, for developers or platforms, is likely to reduce new participants to their games.

Cooper hopes to start and prove that the game world has reduced the strength of music. It hopes that both the music labels will realize that it has reduced its games and the exaggerated music in the past.

He said: “They will finally get it, and they will be in a much better balance between the world of games and the world of music, because both sides will benefit.” “I love people in StyNGR.