Studio SF is designing facades that face the future for everything from cars to games | Dianbit

Marti, romances, creative director and founder Studio Studio SFI created “Future” designs for everything from the GM concept car to the user’s interfaces in video games.

The Romances Studio, the San Francisco office in London, worked on movies including Avengers: Endgame, EX Machina, Blade Runner 2049 and Martian and Guardians of the Galaxy.

The region’s studio has also created future designs that appeared in video games Such as Forza Motorsport 6, Spider-Man: Miles Moles, Cyberpunk 2077 and Marvel’s Avengers. The region also worked on brands, events and facilities. I am pleased to notice that the romances will be speaking in Gamesbeat Summit 2025 The event, which takes place from May 19 to May 20 in Los Angeles this spring.

The great thing is that designers like romances create the future by designing something unrealistic, just to launch a person’s imagination will create a real thing in the future. It is part of my favorite creative cycle, where Science fiction inspires games and technologyWhich in turn inspire science fiction. This is how we get creations such as designed lands Amazfit Verge Smartwatch, which resembles the Star Trek tool that measures the heart rate, calories, steps, air pressure and more.

“These brands do not want to be late because we build the foundations to be ready for a minimum of viable products or some of the initial models ready for their consumers to test when this technology is available to everyone,” Romance said.

Creative origins

To do this work, romances must benefit from a set of effects, specializations and perspectives for their experience. This fast company has led to one of “” “100 of the most creative business in the field of businessIn 2019, instead of looking at the job first, the region thinks about what could be an optical attractive, as Romances Fast Company told.

Romances started the San Francisco office in the region nine years ago. It has grown to add offices in Los Angeles and Vancouver.

The most important part for us was to diversify what we could do and help other industries. Initially, we outperformed many of our work with Hollywood. We have seen a complete circle in the past eight years, and perhaps proximity to the silicon valley, we have caused many digital products that become real products. This is very exciting because we, as we were imagining the future for a long time. Now we finally help produce these real innovative solutions. “

One of the creations of “Real” appeared in the region on the stage in CES 2021, where Mary Para, CEO of General Motors, showed the Kadillac car completely with an electronics dashboard partially designed by the region SF. He had lighting and colors that match the driver’s mood and personality.

“Recently, we started working a lot with Aerospace, which is also very exciting. Since we did Mars“I always wanted to make the real thing.”

From Hollywood to games and more

The Microsoft ‘Seattle Turn10 Game SEATLEFT’ Game Studio ‘game brought a region on board to create Forza Motorsport 5 and Forza Motorsport 6. It merges 3D elements.

“At the total level, I would like to say that most of what we were doing with the visual effects in these films-just as everyone remembers all the stereoscopic pictures that we did for the avengers or heads shows that appear in front of the faces or even the ready-made player-is real,” Romance said. “All these designs have finally told the need for augmented reality or mixed reality. We started years even with Microsoft Hololens, and how we did medical projects with perception.”

Later, working with Magic Leap, the region worked on the AR glasses that took the concept further and made it more practical. Magic League did not make, but ideas in their designs inspired the designs that came later. Now these techniques, which can become visual means for surgeons, are used in operating rooms.

For Denis Villeneuve, Dune: Part Tho, which was nominated for the best image of this year, lands designed things like a three -dimensional warfare control unit and a weapon built -in weapon for Harkennon Mentat (human computer).

The Harkonnen War table, which features a 3D display, is very detailed, as a pivotal narrative pillar in the position room that features opening scenes and all over. The viewer in this group works to inform the audience of the continuous war between Fremen and Harkonnen. Skinded by the Mentat chants, the Rabban Command Center presented the movements of his army in the actual time. It is an example of attention to details.

The romances said: “The sand dunes were very dark and minimal.”

Digital twins and the intersection of simulation and entertainment

All these designs indicate that the human facade did not take place, and perhaps its best days in front of us. Tools for creating strong 3D mapping systems here, which are unitary and unrealistic game engines that are used to make video games. These tools are used by those major companies that are designed Digital twins.

Digital twins are simulation designs for factories that are built and perfect in the digital field first, before any money is committed to building this factory physically. These factories are equipped with sensors, then the data is fed back to digital twins to improve designs. This virtuous course helps improve the physical factory in repeating the next design, and is in fact the same concept behind the designs of the region over the years.

“For me, this is very strong because we use techniques in an actual time that is usually to make games,” Romance said. “This is the place where the region sits between Hollywood and the Silicon Valley, right? Films and games allow us to dream, and create without the need to develop, which is very good because we have opened our minds. We do not have to wait for technology available. On the other hand, we are already making more logical things.”

Many disorder can be the result. If the Holgram technology is perfect and reduces the cost, this will disrupt the advertisement on advertising panels in all cities.

When asked why he did this, the romances said, “We love completely, not re -creation. When we started in this work, we realized that many films want effects like a car that explodes in the middle of the road. As designers, we wanted to create it and ended up finding this place represented in creating these unprecedented films, and has not been developed at all, and this does not indicate an existing technique, trying to place a new standard. It is true, it was not present, no one imagined. “

He added: “The best example is what I mentioned with the minority report. There was something in these gestures, with (Tom Cruise) pirating in the air, and it ends up in iPad or with the sliding screen.”

He added: “We believe that all the work that we do not last for 14 years of Hollywood affects new technologies. But we are also responsible for creating some preliminary models of these brands that want to get a wider show. We have played on this stadium of everything possible. This is very important.”