Spotify Declare Gen Ai ads, among other changes to its advertising work, at an event in New York City on Thursday. It is worth noting that the company made a new software show, which is Spotify Ad Exchang (SAX), which allows advertisers to access login users to Spotify via actual time auctions.
On the latter, Spotify announced new partnerships with a Google platform, Dispay & Video, Magnite, with Yahoo DSP, Adoform and others “soon”. The trade office is also supported. SAX will provide full treatment and measurement capabilities, the company notes.
Initially the partners will be able to announce sound, video and display formats in Spotify via music, with podcast support on the road.
Sachs will be available in the United States, Canada, Europe, Australia, New Zealand, India, Singapore, Brazil and Mexico.
In another major advertisement, the company said it merges artificial intelligence into its advertising presentations by allowing the marketers to use Gen AI to create texts and sounds for their audio ads using Spotify ADS Manager in the United States and Canada.
Spotify says that the use of artificial intelligence tools will come at an additional cost of advertisers.
Changes are placed on marketers as a way to access the desired Gen Z Demographic, who reach the broadcast service throughout the day, not only when they participate directly with the application and look at the screen. The company described that it now has more than 251 million GEN Z at its service.
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