Sony raises PlayStation 5 prices in Europe, UK

Sony The price of the leading control unit in PlayStation 5 in Europe, Australia and New Zealand, noting a “difficult economic environment” behind its movement.

In Europe, the PS5 digital version will now cost 499.99 euros ($ 569.9), Sony said in a blog on Sunday. This increases from a previous price of 449.99 euros. The company said that the recommended retail price in the United Kingdom is 429.99 pounds, which is an increase in the previous price of 389.99 pounds.

There is no price increase for PS5 with a HD Blu-Ray drive in Europe and the United Kingdom, while PS5 lA model that was promoted from the control unit that was launched last year, was also rescued.

PS5 sales prices have also been strengthened in Australia and New Zealand.

Sony said she made a “difficult decision” to raise prices against “a difficult economic environment background, including high inflation and exchange rates.”

Financial markets and global currencies have been volatile since US President Donald Trump announced The so -called “mutual definitions” In more than 180 countries earlier this month. Since then, Trump I lower some drawings To provide time for negotiations and he has I exempt some products, such as smartphones.

Sony Toto, CEO of Tokyo -based Kantan Games, said the potential Sony will raise PS5 prices in the United States

“I will be very surprised if Sony can maintain PlayStation prices in the United States. Now it is the” appropriate “time for the company to raise user prices because the user reaction will be relatively limited,” Toto told CNBC on Monday.

“So yes, I expect Sony to eventually raise prices in the United States, as soon as it is more clearly more clear to where the definitions are going exactly.”

This is not the first time that Sony has strengthened the control unit prices, which is now more than four years old. It had previously made a rise in 2022 In various countries and regionsThen the control unit was raised The price in Japan last year.