Sony put a strange ban on Jonah Hill for Superbad

Companies are not a fan of risks, but rather are less than controversy. In rational times, they prefer their brands to have fun, consumption and more consumption. They want you to feel euphoria about buying their products, and they do not want you to run to the competition to taste similar goods. Most importantly, although they do not want to disturb their shareholders. So when their product is associated with something, the system increases or simply illegally, they raise their penetration.

Once, film studios had no worry what companies thought about their films. Then companies such as GULF + Western, Coca-Cola and Sony, which were drawn by the DREAM factory sparkle, bought cinema works. They wanted their position to own the Hollywood studio. Some of them were also keen to display their products in animated pictures, a way that attracted millions of consumers to multiple transmission every week to see the new hot versions that star in the world’s largest stars. The dream was to strengthen its goods, if not adopted Of the likes of Eddie MurphyBarbra Streisand and Harrison Ford, each of them raises a coke or running Sony TV.

Sony ownership of Columbia Pictures is a great Shops story, that inspired the Showbiz book “Hit & Run: How Jon Peters and Peter Guber took Sony to ride in Hollywood.” The short version of the story is that the company did not understand how the film industry operated, and it got its power by two veteran operators, one of them, John Peters, was/is completely obsessed. Unlike coke, Sony remained in the game, but moving forward will be more aware of how the studio reflects in his brand. So when Colombia renewed the “Superbad” sexual comedy, they made one of its most desirable products outside the border.

After 18 years of its release, “Superbad” is a classic evil of the model, but when the mother company Sony decided to log in to the movie before the release, they felt fear when they saw the character Jonah Hill, Seth, played Sony PlayStation.

During the appearance of the red carpet In the south, next to the southwest to promote the broadcast series “The Studio”, Seth Rogin, who participated in the writing of “Superbad” with Ivan Goldberg, revealed that Sony put her foot. “We were told that (SETH) was very reprehensible for the studio they were, there is a scene where they played video games, and (Sony) like” Jonah could not touch PlayStation. “While Seth is definitely sexually explicit for the two main people, it is still strange that they will get it. Children all over the world have been identified with him, and it ends up until he is a good man at the end of the movie. Sony did not have. But we finally absorbed it. “

however, “Superbad” is over With a value of $ 171 million, it is impressive with a budget of $ 20 million, and PlayStation is still inflamed in filming in Sony.