Snapchat comes out of Amnesty International’s lenses to sponsor brands

Snapchat offers Amnesty International lenses sponsored by a new advertising coordination that allows brands to deal with consumers in an overwhelming manner. While Snapchat made brands the opportunity to pay the price of the lenses it sponsored on the platform for years, it can now take advantage of the experiments created from the artificial intelligence that works with SNAP artificial intelligence technology.

Through these interactive lenses, brands can access users and involve users in a more enjoyable and interactive way when compared to traditional ads, as it allows users to take personal photos to see themselves transferred to different scenes of artificial intelligence.

When users take a personal photo to obtain the lens of Amnesty International, Snap analyzes their face to merge it into a scene created by artificial intelligence, the company told Techcrunch in an email. The artificial intelligence lens is used in advance and is formed to create overwhelming transformations, providing up to 10 different experiments within one lens.

The company said in a blog post: “Over the past two years, we have improved our artificial intelligence technology to make creative high -quality implementation quickly and effectively.” “The lenses sponsored by artificial intelligence eliminates the need for 3D and VFX design, and replaced by molds created from artificial intelligence that can help reduce production tables.”

The brands that have already used the new advertising format include Tinder and Uber. The Tinder advertisement allowed users to create a dedicated image for themselves with the “My 2025” of its history, and bid farewell to Uber users to do the same, but with the development of Thanksgiving Day.

Snap found that users spent longer to communicate with supported artificial intelligence lenses compared to standard lenses, as both Uber and Tinder have seen more than moderate playing times while using the new Creative AI.

The launch represents the latest method by Snap with the AI ​​Tolidi and the integration of technology on its platform. Last month, the company presented the first lenses of video intelligence. In February, the surprise Amnesty International’s research model revealed a picture to the image of Amnesty International For mobile devices that will run some Snapchat features next month.