Roku Testing Auto-Play Video ADS before downloading the home screen

Roku started playing video ads that are playing automatically before downloading the home screen, . This affects the owners of smart TVs that carry the Roku and broadcast stick, as long as the device runs the operating system of the company. It should be noted that Roku users already see commercial ads on the home screen itself, so people must suffer through an advertisement advertisement.

Many users reported watching commercial ads for the film Moana 2Although it seems that there is an option to close the video. A Roku spokesman shared the company’s statement, which confirmed the new advertising situation, but said it was just a test. The company refused to comment on whether or not this would become a key player in the operating system.

Our business requires “and it will always require continuous testing and innovation through design, navigation, content and first -class advertising products.” “Our last test is just another example, as we explore new ways to display brands and programming while continuing to provide a simple and simple user experience.”

As expected, Rocco users About this new way to deliver ads. Some have suggested that they would get rid of their devices if the company continues to test. Many consumers have expressed that they are well with the fixed ads that were seen on the home screen, but the loud video is just a very far bridge.

As a whole, smart TVs have become a dangerous growth market for ads. These are high -tech TVs, as such, Almost every turn. Some companies And made most of their profits across the eyes. Rocco, for example, lost $ 44 million on its physical devices in 2023, With ads and service products.

This article was originally appeared on Engadget on https://www.engadget.com/big-tech/roku-testing-auto-play-video-ads-bore-load-the-home-screen-171517685.html?



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