Roblox partners with Google on ads

Google on Tuesday A new partnership announced with the Roblox GamesWhich will allow advertisers to purchase and expand the equivalent video of Roblox and other advertising formats. This means that the marketers who want to reach the younger Gen Z fans who dominate the platform, will be able to use Google Ad Manager to put their video ads, including equivalent video format, says Roblox.

The latter can be purchased directly and in the program, allowing brands and agencies to reach “tens of millions” of Gen Z users who are active daily on service.

For Roblox, the partnership provides more ways for a game creator to achieve their efforts while also providing their players to gain benefits inside their games. With bonus video ads, Roblox users watch up to 30 seconds of video ads on the screen on a full screen in Roblox games and online experience to receive the privileges that the game creator chooses to provide. The company says that these ads tests have witnessed completion rates of more than 80 %.

Roblox has also announced other partnerships in this industry, including with CINT, Doubleverify, Integrated Advertising Sciences (IAS), Kantar and Nielsen to help advertisers measure the effect of their advertising purchases.