Read what Mark Zuckerberg and Facebook Execs said about Instagram before purchasing it

The first week of Meta Antitrust Trial It brought a new disclosure of how the company known as Facebook dealt with the competitive threat posed by Instagram in early 2010.

The United States government accuses the dead of violating competition laws by obtaining companies such as Instagram and WhatsApp that threatened Facebook monopoly. If the American Federal Trade Committee lawyers (FTC) succeed, the government can compel Meta to dismantle its business by selling Instagram and WhatsApp.

As part of the experiment, FTC shared convincing evidence to demonstrate that Facebook was completely aware of the risks created in its work with the growth of the photo sharing application. In documents containing internal emails on Facebook, Facebook is carried out on Instagram growth and discussing the amount that must be paid for the application, if Facebook will get it.

The company’s executive also discusses other strategies to reduce Instagram growth, including copying its functions and launching their own application, or buying the application and then adding new features to it while working on its own products.

A Facebook strategy either buy or buried its competitor is shown in these talks, according to government arguments. In addition to showing how the company was thinking about its competitor at the time, the messages indicate the Cutthroat strategies that allowed Meta to become the social media giant today.

Some outstanding points of these messages below.

Mark Zuckerberg and others are concerned about Instagram fast growth

• “Instagram seems to be growing quickly. Within 4 months, up to 2 million users and 30,000 daily photos downloads. This is a lot. We need to follow it closely. Also, it seems, the next big batch in Dropbox will be to share photos.” – Mark Zuckerberg, February 2011
• “If Instagram continues to kick the donkey on the mobile phone, or if Google purchases them, they can over the next few years add parts of their service easily copy what we are doing now, and if they have an increasing number of pictures of people, this is a real problem for us. They are growing very quickly at the present time. There is no reason to use it – Mark Zuckerberg, September 2011
• “The photo team is now almost focused on almost the new mobile photo app, where we deal with the simple Instagram application to exchange images (and even our own application sees fat growth … Increasing mobile downloads to 17.7 million days, +5.3 W/W)..– Chris Cox, Chief Producer, February 2011
• “One of them comes to the trend is that a large number of people use Instagram every day-including each person ranging from non-technical high school friends to FB-employees and they only download some of their photos to FB. This creates a huge hole for us and one is sure that anything we will do on the platform or with social dynamics will completely solve.” – Mark Zuckerberg, February 2012

Facebook deals with an Instagram acquisition, and its development and growth stopped

• “I wonder whether we should think about buying Instagram, even if it costs about 500 meters. They seem to have two things that we do not do: a really good camera and a network of sharing centered on the pictures.” – Mark Zuckerberg, February 2012

• “I think our initial thesis could be wrong and that our thesis was correct – that what people want is to take the best pictures more than put them on FB … We may want to think about paying a lot of money for this.” – Mark Zuckerberg, February 2012
• “I actually think there is a serious argument that must be presented that we must buy the path, Pinterest, Instagram, Evernote, and anyone else we really admire/do great things at the present time if (1) we can do in a way that we deeply leave and we believe that we have for work over 4 years. – Samuel WW (former Vice President of the product), opposite Mark Zuckerberg in February 2012
• “I think what we will do is maintain the operation of its products and not add more features to it, and focus future development on our products, including building all our camera features to our products. By not killing their products, we prevent everyone from having our hatred and we make sure that we do not immediately create a hole in the market to fill it, but all future development will go towards our basic products.” – Mark Zuckerberg, February 2012
• “One of the ways to look at this is that what we really buy is time. Even if some new competitors stem (SIC), buy Instagram, a path, Rabas, etc., will now give us a year or more to integrate their dynamics before anyone can approach his scale again.” – Mark Zuckerberg, February 2012