- QVC may have to change suppliers and prices to adapt To President Donald Trump’s tariff, but these changes will not change mainly, according to CEO David Rollinson II. The president said the New York Times One lining of silver is to move the tariffs is that all retailers must confront it.
If there is any consolation of the sharp definitions of President Donald Trump that rocked the markets and raised the recession, the CEO of QVC David Rolinson II suggested that he had found it.
While the shopping network is preparing for Trump’s weather – including a 145 % tax In most imports from China – Rollinson said QVC is ready to adapt and at least, all retailers are all in the same boat dealing with fees.
“We will transmit the environment as it changes,” Rollinson He said the New York Times In an interview published on Friday. “One of the good things is that all retailers suffer from it together. So it should not prefer a merchant who is a merchant of retail over the other.”
QVC – which means quality, value and comfort – is already what definitions mean for television and market business online. The offer from China is “important at work”, Gregory Mavi, CEO of QVC-Parent Qurate retailHe said in February Call with investorsAdding the company will consider whether to increase costs to consumers.
While QVC flourished while securing the epidemic when more potential shoppers spent time at home watching TV, the company could not keep the momentum. Consumers have moved away from cable packages in favor of broadcasting, and QVC has witnessed a highly declining competition from platforms such as Temu and Shein. QVC announced earlier this month plans to revive sales Partnership with Tijook To launch five non -stop shopping flows on the application.
Rolinson said when it comes to tariffs, QVC will need to evaluate changes on manufacturers, importers or customer rates, but the changes will not shake the company’s essence.
“Rollinson now. “We may compete differently, but the basics of what we do will not change.”
He added: “What is really important is to help people see a road to the other side.”
Despite countless retail executives who address investor concerns since Trump’s return to the White House, many of their CEOs have Keep a level head On the impact of the fees, after there were various supply chains or transportation outside China in response to Trump’s first round of definitions during his first administration. QVC was no exception, as it took a “large amount” from its source from China since 2018, according to Maffei.
QVC did not respond luckRequest to comment.
Do definitions affect all retailers equally?
Although the customs tariff environment is very volatile and unpredictable, every retail seller will have to deal with similar questions in the supply chain due to the semi -global dependence on goods from China, according to Mouira Weijel, a professor of Harvard University in comparative literature looking for social media and market platforms.
She said that all retailers will not test the fees in the same way, and the repercussions may vary based on the size and type of the work platform.
“It is not reasonable to believe that definitions may affect e -commerce and affect a market like Amazon A little different from the effect Wal Mart Or a large brick merchant of bricks and mortar shell luck.
For example, for example, the pricing competition is intense and transparent, as he said. Since many shoppers are looking for a product instead of a brand, they are likely to buy the most affordable product, stimulating suppliers to maintain low costs. Amazon has a good reason to maintain low costs, in part for not extracting cash from consumers on missile prices. The company also Punish some sellers To raise prices as a result of tariffs, which led to low sales, luckJason del Ray said on Friday, citing about ten sellers.
Winjel said that the retail trader’s relationship with definitions may be complicated due to its size, size and supply chains. Some platforms may depend more on Chinese suppliers; Smaller markets may not have the same resources that the giant enjoyed as Walmart to address the costs of definitions, unlike their transfer to consumers.
Danny Nadid, President and CEO of Operations at Feedvisor, said reporting e -commerce, luck In an email. Because of the entertainment component at work, QVC is largely involved in the components of marketing and prices on its platform, as it suggested Nadel, which makes navigation in definitions more disturbing to rhythm.
“When definitions increase costs, delay shipments, or impose changes at the last minute on packages, this entire rhythm can be eliminated, which requires QVC to burn quickly, re -fill value with sellers, and re -calibrates its strategy on the air to maintain customer experience,” she said.
This story was originally shown on Fortune.com
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