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QVC group, Part of the QVC, INC. , On a strategic agreement on Wednesday to host direct shopping currents around the clock throughout the week, which feature brands, products and talent in the famous social media group Tiktok.
The QVC group, which claims to be the original innovative in direct shopping, will allow shoppers to join Live broadcast on Tiktok At any time.
“We are uniquely suitable to bring us wide and large, Live social shopping David Rolinson II, President and CEO of QVC Group, said in a statement that the experience in Tiktok, a very common platform of more than 170 million users.
QVC has announced a strategic agreement to host direct shopping flows around the clock throughout the week, which features brands, products and talents from the QVC group on Tiktok. (QVC)
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Rolinson added that the company is enthusiastic to share the “Powerhouse” collection of celebrities, hosts, brands and products in the new interactive coordination.
Since QVC was launched on the Tiktok store in August 2024, more than 74,000 TIKTOK creators have offered QVC elements through shopping videos and live broadcast on The app.
| index | protection | last | Changing | % Change |
|---|---|---|---|---|
| QVCC | QVC Inc. | 9.87 | +0.04 |
+0.41 % |
Through the new agreement, the QVC group will provide a larger range of thousands of brands and products, according to the statement. The content will also be created for Tiktok.
“Live shopping at the Tiktok store, which mixes entertainment, education and trade, redefines how people discover and buy the products they love,” said Niko Le Burgua, head of the American Operations at the Tijook Store. “I mastered the QVC and HSN hosts of live shopping moments for decades, and we are happy to bring this shopping experience to the Tiktok community.”
The initiative is in line with the growth strategy and the development of the QVC group to become a leader in live social shopping. (QVC)
Since the launch of Tiktok Shop in the United States in 2023, the number of shoppers has doubled on the platform almost every month.
The company said that the partnership will allow the QVC group to communicate with more Creators on TijookWho can share products with their fans.
Since QVC was launched on the Tiktok store in August 2024, more than 74,000 TIKTOK creators have offered QVC elements through shopping videos and live broadcast on the application. (QVC)
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Through its video platforms, including HSN, the QVC group produces direct shopping content than its competitors, 40,000 hours per year, which includes 100 partnerships of celebrities and hosts of the company, according to the statement.
It offers 400,000 products and ships over 200 million units annually to customers.
Tiktok did not immediately respond to the Fox Business request for comment.
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