Play “What-A-Mole” with Meta on my fraudulent incarnations

Stay in view of the free updates

Simply subscribe to Technology sector Myft Digest – it is delivered directly to your inbox.

I have Change the ego Or, as is now known on the Internet, Avatar. The Avatar looks like me and it looks at least like me. It appears constantly on Facebook and Instagram. Fellows who understand social media are much better than she tried to kill this avatar. But at least they failed.

Why are we determined to end this reasonable version of myself? Because it cheated – “Deepfake”. Worse, it is also a fraudulent literal: he is trying to urge people to join an investment group claiming to lead. Someone designed to deceive people, by exploiting the new technology, name, reputation and reputation. He must die. But can we kill him?

I got to know the symbolism for the first time on March 11, 2025. A former colleague drew attention to his presence and immediately brought him to FT experts.

It turned out that he was in an advertisement on Instagram for the WhatsApp group that he was supposed to run. This means that Meta, which owns both platforms, was indirectly earning money from fraud. This was a shock. Someone was running my feet in my name. It was bad that Mita was benefiting from it.

My colleague, the expert, called the Mita and after “to” and “Jeishin”, who was able to obtain the violating ads. Unfortunately, this was far from the end of the case. In subsequent weeks, a number of other people, some of whom knew personally and others who knew who I am, did more posts. On every occasion, after notifying him, Matta told us that he was lowered. Moreover, it has been recorded recently in a new The definition system Which uses facial recognition technology to determine and remove these tricks.

In general, we felt that we were at the top of this evil. Yes, it was somewhat similar to “What-A-Mole”, but the number of the trees that we see seem low and fall. This has since turned into a mistake. After examining relevant data, the last colleague of an expert recently told me that there are at least three different videos of Deepfake and multiple photos of photographs that work more than 1700 ads with slight differences via Facebook and Instagram. The data, from the Meta Advertising Library, shows that ads that have reached more than 970,000 users in the European Union alone – where regulations require technical platforms to report these numbers.

“Since all ads are in English, this is likely only part of their public arrival,” my colleague pointed out. Many UK accounts are supposed to have seen them as well.

These ads were purchased through ten fake accounts, with new cases appearing after some were banned. This is like fighting Hydra!

This is not all. I find that there is a painful difference, between knowing that social media platforms are used to defraud people and make an unintended part of such fraud myself. This was a great shock. How, as I wonder, is it possible that a company like Meta with its huge resources, including artificial intelligence tools, cannot automatically define such fraud, especially when informing it of its existence? Is it really difficult or not trying, as Sarah Wayne Williams suggests in her excellent book Neglected people?

We were in contact with officials of the Ministry of Culture, Information and Sports, who directed us towards Meta’s advertising policies, In any case “Ads should not promote products, services, plans, or offers using specific or misleading practices, including those that aim to deceive people of money or personal information.” Likewise, the online safety law requires platforms to protect users from fraud.

A Meta spokesman himself said: “It is against our policies to impersonate a public figure and we removed the ads, accounts and pages that have been shared with us,” said a Meta spokesman for himself.

Mita said in the self-division. However, I find it difficult to believe that dead, with its extensive resources, couldn’t do better. Such fraud should not be published.

Meanwhile, beware. I never give investment advice. If you see such an advertisement, this is a fraud. If you are a victim of this fraud, please share your experience with FT in [email protected]. We need to download all ads and so we know if Meta is on top of this problem.

Above all, this type of fraud should stop. If Meta is not able to do that, then who will do?

[email protected]

Follow Martin Wolf with Myft On x