Play launches token and collaborates with Telefónica Group on Web3 games

He playsA platform for integrating Web3 technologies into games has announced a partnership with Telefónica Innovación Digitalthe Telefónica Group company that drives innovation and technology creation.

The companies will ease players’ transition to blockchain gaming by launching Play’s GamePass NFTs, which are now available for purchase on Telefónica’s marketplace. TU Gallery.

This partnership aims to make Web3 technologies more available to Telefónica’s broad customer base. By offering these unique digital collectibles, Telefónica is enriching its market, providing existing customers with exclusive gaming content and the opportunity to easily transition to the series. At the same time, Telefónica will also attract a new segment of gaming enthusiasts, including dedicated Play fans, to its platform.

For Play, this partnership continues its focus on enabling Web2 players to transition into the series smoothly and in a fun way. Part of Play’s go-to-market strategy was to strategically partner with telcos to create experiences to migrate players across the chain.

This collaboration follows Play’s partnership with TapNation’s announcement last month to expand access to Web3 games to mobile gamers – the largest gaming demographic. Just last week, TapNation released the highly rated Rock Crawling: Racing Games 3D on iOS and Android, developed using Play Technology. This achievement is in line with Play’s overall mission of bringing three billion players onto the blockchain.

“Partnering with Telefónica Innovación Digital is another step towards our goal of making onchain gaming globally accessible. Their direct-to-consumer access allows us to connect with a broad Web2 audience eager to explore onchain gaming. Cristina Macedo, CEO of Play, said in a statement: “Telefónica understands the importance of Web3 and embraces innovation, and we look forward to bringing new gaming experiences to its broad customer base.”

Launch $PLAY token

Meanwhile, Play also announced the fair launch of the game Original PLAY icon. The Token Generation Event (TGE) is being held at Airporta decentralized exchange (DEX).

The $PLAY token is set to play a central role in the platform’s mission to accommodate three billion on-chain players and deploy three trillion in-game agents, the company said. Yes, that’s a bit ambitious but that’s what the company said.

By emphasizing fair launch without preferential insider deals or complex vesting schedules, Play aims to foster a community-driven ecosystem where all participants have equal opportunities from the start.

PLAY also removes the traditional burden of investor tokens through a transparent approach to building trust among potential investors in line with the platform’s community-first philosophy.

Play ecosystem

As the core currency of the Play ecosystem, the $PLAY token will have immediate utility within the platform, allowing users to interact with playable games from day one.

Prior to this token creation event, Play has been building out its platform and community, ensuring users have access to a fully-functional ecosystem where the token enhances their gaming experience.

Key features include:

Playable games at launch: Users can start playing and using their codes right away, and interact with a variety of games now available, including Pixel Survival.

Agent-Fi technology: By offering in-game financial agents, Play allows users to publish games that create new monetization opportunities and drive engagement.

Telegram integration: By distributing games via Telegram, Play taps into a broad user base, enhancing accessibility and convenience for gamers around the world.

Building a game development platform: Enabling developers to create their own games and integrate them into the Play ecosystem.

In keeping with its commitment to transparency and community trust, Play’s supply and distribution details are publicly available.

“Our fair launch approach is actually a return to the original spirit of launching tokens – we put our community first and allow them to grow with us and share in our success,” Macedo said.

The concept of a fair launch for Play is supported by prominent figures in the cryptocurrency space such as VirtualBacon. Their support underscores how Play’s values ​​– fairness, transparency, and community empowerment – ​​align with the values ​​of the broader cryptocurrency community, fostering a more inclusive and supportive ecosystem within the gaming onchain.

“$PLAY is a cultural movement. Agents don’t have bank accounts. Players want to own their own in-game items. Both need games to move on the chain. The movement of play doesn’t stop until ( 3b,3t) – 3B are on-chain players, and 3T are in-game agents.”

Community members and investors are encouraged to participate in the fair launch and become part of the growing Play ecosystem.