Papa John’s is making a comeback in the Indian food service market

US-based pizza chain Papa John’s has unveiled its strategy to re-enter the Indian foodservice market, targeting a launch this year.

The company’s return comes after a one-year delay from its initially planned 2024 timeline, showing a cautious approach in a field led by competitors such as Pizza Hut and Domino’s Pizza.

Papa John’s is said to be poised for long-term growth while overcoming the challenges of inflationary pressures on consumer spending.

The pizza chain had previously exited India in 2017 due to operational and branding challenges.

This time, Papa John’s is working with Indian franchisees to leverage local expertise in supply chain management, real estate and technology.

This partnership aims to ensure that the new outlets suit Indian tastes, a factor that was said to be missing in its previous foray into the market.

With over 5,900 locations worldwide, Papa John’s considers India an important market for its international expansion plans.

Unlike established markets where the focus may be on product innovation, emerging markets like India require a balance between localization, pricing and efficiency in operations. India Restaurant I mentioned.

The company’s revised strategy includes a plan to expand up to 650 outlets across the country in the next 10 years.

However, the expansion will begin with a measured approach, initially targeting metro cities before branching out into smaller cities, marking a departure from the aggressive rollouts of its competitors.

In November 2024, Papa John’s Jenna Bromberg appointed As the new Marketing Director.

You mentioned the pizza chain Total revenue is $507.78 million For the second quarter ending June 30, 2024, a decrease of 1.3% from $514.53 million in the same period in 2023.

The decline was driven by lower revenues in the North American Consumer Goods segment, primarily due to a combination of lower volume and commodity prices.

“Papa John’s Returns to Indian Foodservice Market” was originally created and published by Food service judgmentwhich is a trademark of GlobalData.

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