In February, the Openai Angeles executive officials visited the conclusion of deals with Major Hollywood Studios. They left empty -handed. Studios rejected partnerships to use Sora, which is the company’s artificial intelligence video generation, Bloomberg I mentionedNoting concerns about how Openai used their data and a possible violent reaction from the unions to worry about job losses yet 2023 Hollywood strikes.
Openai’s failure to beat Hollywood is a deeper issue of the company: it appears that it is unwanted to prove that it can work within contracts and licensing agreements and work protection that governs entertainment for more than a century. Openai not only turns entertainment that is worth more than $ 100 billion-is missing an opportunity to show other industries that are able to build viable and long-term partnerships.
It reminds us of Openai’s Hollywood Misadventure a previous dispute between the media industry and the silicon valley. In the early first decade of the twentieth century, NAPSter seemed irritated to raise the music industry by presenting an unprecedented digital catalog. The service has become a cultural phenomenon, but it was based on the distribution of unlicensed music (stolen), and the company refused to communicate with the law of copyright costly in the long run. Main designations prosecutionAnd by the time when NAPSter realized that it is better to negotiate the licensing deals, it was too late. The music industry moved, and chose sustainable agreements with services such as Rhapsody and iTunes and at the end Spotify. Openai technology is much more transforming than NAPSter, but its story can look like.
Like NAPSter, Openai’s failure to see this work with The existing industries are the best way to grow in the long run. Instead of engaging with creators, Openai has scraped news articles, and she received full libraries of books without insurance rightsAnd he launched an audio assistant seemed a lot Love Scarlett Johansson (Which was denied by the permission). Amid criticism about the Johanson, Openai case Claim The sound belongs to a different actress that was not named. This strategy has done – at all, to ask permission later – so far to make Openai the dominant player in obstetric artificial intelligence, but not sustainable.
Amnesty International Studio
As NAPSter did, Openai opens the door to the film industry for partnership with artificial intelligence companies that respect their intellectual ownership. Lionsgate announced partnership With the runway to build an exclusive royal Amnesty International model on the studio catalog. The resulting model will be completely transparent and controlled – Lionsgate is known exactly what IP is used and can distribute revenues internally or reinvesting it. Likewise, James Cameron rose I collaborate With the stability of artificial intelligence to special influences, veteran film director Peter Corenine joined Andressen Horowitz to launch the original Amnesty International Studio, Prepare.
These projects differ from Openai in that they are either training models exclusively on licensed data, using artificial intelligence in narrow pipelines controlled by artists or building new studios with Hollywood direct participation. By insisting on controlling and not recognizing the fears of filmmakers, Openai may eventually find himself abroad looking.
Openai should learn from other technology companies that once saw the organization as an obstacle but later realized the benefits of cooperation – often after bruising battles with the organizers. For example, Uber described itself as a “disruption”, yet she eventually worked with the city’s governments, including London and Washington, DC to secure the municipality Contracts And promoting confidence in the market.
Openai still has time to persuade old industries that it can respect intellectual property rights, data privacy, and work rules.
As a first step, Openai should provide more transparency about its AI’s training data, which helps studios and unions to understand the materials protected by copyright. The content source system that tracks the outputs created from artificial intelligence, such as text programs or offers, will not require completely detection of the model. Openai, Studios and Creators can rely on third -party audits to ratify that models were developed with agreed data restrictions and standards. This can be done with the protection of royal information.
Openai must also agree to share revenues with rights holders in some way. The Rights System of Spotify may not be a repetition of the film, but the main idea of a vibrant creative box-especially in control cases such as the Runway deal with Lionsgate. The idea is not to pay for every use, but to license pre -approved data sets and exchange revenue related to video clips derived from this content.
Openai in Hollywood
There is a real opportunity to collect data: Openai can adopt a similar model using licensed packages of copyright content, which was developed in partnership with individual unions and studios. Even a limited system will appear ready for cooperation. The biggest danger to Openai is not in detail details – it does nothing while the competitors go forward.
In this context, it is in the interest of Openai to join a wider scale with Hollywood – not only studios, but work and creators. 2023 strikes showed that unions constitute novels and general policy, and any long -term strategy should reflect this. The transformation of part of the revenue that depends on artificial intelligence to industrialists will indicate the intention of working with human talent, not around it. This type of initiative can reformulate artificial intelligence as a creative partner, not a threat, and Openai helps stand away from the mysterious models of general purposes.
Last month, more than 400 creators in Hollywood Send a message to the White HouseOn the pretext that artificial intelligence companies must follow the law of copyright like any other industry: “There is no reason to weaken or eliminate the protection of copyright that helped America to prosper,” said the message. The longer Openai is waiting for Openai to act, the more the door opens to others to do so first.
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