- Adam Chamberlain, head of operations for the Lithia & Darb Retail Operations, will take over as CEO of Mercedes -Benz, USA, starting from July. The German brand Premium is reshaping the leadership team in the main markets after the recent appointment of the new global sales manager Mathias Geisen.
Mercedes-Benz pursues the head of the Lithia & Drainway Operations, one of the largest retailers of cars in the United States, to operate the National Sales Company in America.
As of July 1, Adam Chamberlain took over from Demetreis Vesillacis, the current CEO of the Mercedes Benz, USA. More than 1,600 employees in MBUSA and more than 380 trader partners throughout the United States will lead to reports to Jason Hoff,New headFrom the group’s North American arm.
This step comes at a time when sales and marketing of Mercedes in Matthias Jizen Jizen are laterTake overIn March from Britta Sigger, who then became the head of human resourcesEight years old Run sales.
The German excellent brand has fallen behind BMW recently. At the group level, they both sold 2.4 million cars last year, but the Mercedes brand managed only less than 2 million cars without its business compared to 2.2 million cars. Worse, all Mercedes vehicles have sold badly, as they decreased by 23 % to 185,059 cars in 2024, while BMW sold twice more than 12 %.
“Adam is an executive official who has proven that he has more than 30 years of global auto experience, including the past nine years in the United States,” said Jizen, Mercedes Sales Manager. “It brings an exceptional mixture of strategic and operational excellence in both the manufacturer and retail companies as well as a strong contact with our team, our merchants and customers.”
Between 2016 and 2021, Chamberlain served in Mercedes -Benz, the United States of America as Vice President of Sales and Product Management, helping to lead the retail strategy and the brand of the brand in the American market.
MBUSA is responsible for the second largest brand market after China, as it represents about 16 % of the annual aesthetics. Except for commercial transport trucks, Mercedes Sold More than 324,500 passenger cars led by GLE CRSSOOR built in Alabama.
“The beginning of a new chapter in our long partnership with Mercedes -Benz”
Brian Debour, president and CEO of the company, said in A.statementTuesday. “It has helped its contributions to strengthening our operations, sharpening our offers and customer awareness, pushing growth and enhancing our strategy.”
Debour said Chamberlain may remain a valuable ally to move forward as the retail scene in the United States continues to transform. In the very fragmented car market, Lithia & Markways is one of the largest exhibition halls and vehicles sold.
“This is the beginning of a new chapter in our long -term partnership with Mercedes -Benz, and Adam is still committed to our common success.”
One of the main trends affecting traders is that car manufacturers are experimenting direct sales. A number of other brands, especially startups such as Rivian, are looking to follow up Timing And end the restrictions that prevent them from roaming to sell new cars to consumers.
While low -structurally low margin work, having customer relationship provides car companies to extract retail data more easily and facilitate the sale of promotions and fun on services after selling actual vehicles. Customers can be connected more closely with the brand and improve loyalty when doing it well.
Mercedes has explored this approach carefully in the selected foreign markets, but not in the United States yet.
This story was originally shown on Fortune.com
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