They say there is nothing like retail treatment, but what happens when online shopping seems to have lost a spark?
Well, more than 3 out of 4 consumers say that although e -commerce is “functional”, it is no longer enjoyable anymore, it has found a new study conducted by CRITEO.
Although we do not call for driving purchases, it cannot be denied, he possesses, according to the study, “quickly fades.”
In fact, 61 % of those surveyed said that shopping was simply a way to rest for them, while 29 % looked at it as a routine work and 36 % said they had missed “unexpected discoveries.”
Unlike shopping inside the store, which is increasingly getting experimental, most shoppers (79 %) feel that online shopping is a single experience. Others (78 %) say they are simply drowned in the amount of product options. All in all, only about half of consumers think about it as an enjoyable experience.
This is not good news for consumers or retailers. The question is: How can brands shake matters to restore this excitement?
“To restore the restoration of shoppers via the Internet, retailers need to overcome efficiency and provide experiences that feel personal and physical characteristics and emotionally participate,” said Sherry Smith, CEO of the Americas in Creto. “This means mixing e-commerce with the curiosity and excitement of the discovery inside the store-through coordinated products suggestions, designed recommendations, and dynamic content that reflects shopping preferences and behaviors.”
She added that artificial intelligence can play a major role in allocating some online shopping experience, so that it meets “36 % of shoppers who miss the excitement of” unexpected discoveries. “
Of course, the customization can come at cost. In fact, 79 % of retailers believe that data privacy concerns are an obstacle to improving their discovery strategies.
But there is some good news: The study found that 43 % of online shoppers do not really mind if retailers are using their data to provide a more customized shopping experience. Smith believes that retailers should take this as an opportunity to raise their game.
She said: “Enhancing emotional communication through interactive advertising formats and designed experiences helps to enhance the loyalty of the brand.” “Merging coordinated groups and limited offers for time and other moments can revitalize the online shopping experience.”
This was the report It was originally published by Retail drink.
This story was originally shown on Fortune.com
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