Nintendo “active assessment” What does the trade war mean to 2

In the previous period to Switch 2 launchPart of NintendoThe focus was on a guarantee that he could meet the demands of a hungry audience to obtain a new console. This new system comes with a file Large price– 450 dollars – what can be Climb because of Comprehensive definitions of President Donald Trump Announced last week.

But in an interview one day after Trump’s announcement, American Nintendo President Doug Boser told Wire The Drifs that he was not placed in the pricing of the “console”.

He adds that the company “evaluates” the situation and its impact actively. “It creates a challenge,” says Boser. “It is something that we will have to address.”

Trump’s tariff sent The stock market in a free fall; Prices on many products are about to rise, and companies will be in the technology sector Turn on their heads. On Friday, Nintendo took an unprecedented step Preparation delay In the United States for the expected console “in order to evaluate the capabilities The effect of definitions And the sophisticated market conditions. “

Buser says that part of the company’s business strategy, to this point, was “to diversify the places where we manufacture our devices and accessories.” Company It has already turned Many of its production to Vietnam, Cambodia and away from China.

According to Bowser, this diversification allowed Nintendo to transfer production as needed during the Covid-19 pandemic. “This also applies to the early stages of definitions,” he says. “The situation (on April 2) is otherwise.” Among the new Trump tariffs: 46 percent on Vietnam, 49 percent on Cambodia, and 54 percent on China.

The additional prices on the console will be a problem with Nintendo. The current upper switch model, OLED, is $ 350, while the standard version comes at $ 300. The price was strangely missing from the Grand Control Unit on Wednesday, a fact that was not lost to potential customers Really screaming Lintendo “to drop the price”. At the New York event, journalists were thwarted from the device developers question about the cost of the console.

Games have not been avoided from high price signs either; Mario Cart World It will cost $ 80. Nintendo Switch 2Technological experimental offer that denies as a game that explains the privacy and generalities of Switch 2, it will be an experience that people must pay for. (It is worth noting that this has laughed great from the crowd’s gift.)

Two public relations managers in Nintendo, Christa Yang and Kate Ellis, divided criticism about the prices on them YouTube channelAnd also criticized how news was presented about the price for the masses.

“It is clear that it was deliberately deleted from a direct reason, but it was poorly dealt with regarding the information in all these different places,” Yang said. “It is almost somewhat insulting to consumer intelligence.”