NFL and Netflix fans alike can experience the holidays on Roblox with winter-themed football events NFL Universe Football and Next worldinspired by the NFL Christmas games streaming live on Netflix.
In celebration of these NFL matchups, users can participate in special football-themed challenges across both experiences, and unlock one of four exclusive user-created content rewards themed to the teams playing on Christmas Day: Kansas City Chiefs, Baltimore Ravens, Pittsburgh Steelers, and Houston Texans .
NFL Universe Football will launch its holiday event on December 17, offering players the ability to team up with friends, earn exclusive Christmas and NFL cosmetics, craft items, participate in Scavenger Hunts, and more.
Nextworld, Netflix’s platform on top of Roblox, will have an exclusive NFL-branded minigame launching on December 19 with NFL-branded UGC items that users can earn through gameplay. This partnership will enhance the sharing of expertise.
“NFL Christmas game-inspired experiences on Netflix provide a fun and playful opportunity to bring the magic of gaming for users to the Roblox platform,” Ed Kiang, vice president of video games at the NFL, said in a statement. “From Nextworld to NFL Universe Football, fans can celebrate Netflix’s Christmas teams facing off in new and engaging ways.”
“Our vision for NFL Universe Football has always been to create a dynamic experience where fans can engage with their favorite sport year-round,” Harry Bienenstock, chief growth officer at Voldex, said in a statement. “Seeing +40% growth in visits year-over-year shows that players love what we’re building. This winter, we’re excited to connect with even more fans through holiday-themed events and exclusive team rewards.
Foldex has taken over the game of football and brought the brand to the NFL. Back in April, Voldex has acquired Utimate Football On Roblox at a price of millions of dollars. Ultimate Football is one of Roblox’s highest-grossing user-generated games, and in April 2024, it received over 150 million visits in six months. Then, in September, the NFL and Foldex announced that they would put NFL branding on the game, turning it into NFL Universe Football.
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