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Adobe She made her first mark in artificial intelligence with Firefly image generation The model in 2023 and the obstetric packing feature on Photoshop.
Since the institution’s clients turn their attention from exploring the tools for creating artificial intelligence to agents, Adobe throws his hat in the agent and adding more customization features to the daily customer experience tasks.
Adobe has announced the launch of 10 agents and tool coinciding with the Adobe Experience platform. These tools target the specific needs such as the participation of customer channel, content production, data management and site improvement.
The company also appeared for the first time on the Concierge brand, a way for institutions to customize its websites for customers based on their previous interactions with the brand.
Lony Stark, Venturebeat’s Vice -Venturebeat Vice -President and Producer, told Venturebeat in an interview that agents would change the customer experience of both the institution and their customers.
“We see that the agents can increase the ability of experience makers,” said Stark.
She added that the idea is to allow this The agents are working coveredIn the sense that the agents and the Rokes are continuing to work in the background to provide information or solve problems for institutions in a proactive manner.
Snight and agents of customer experience
The new agents who call AEP:
- Account qualifications agent to evaluate new sales pipelines
- The public agent, who analyzes participation information through the channels to
- The content production agent that helps marketers and creativity on a large scale by generating and collecting content
- The data vision agent simplifies and expands the process of extracting ideas from the signals
- Data engineering agent
- The experiment agent helps stimulate new ideas and perform an impact analysis
- Journeyagentst can organize channel experiments via the channel
- Product Adviser recommends expertise and product participation experiences
- The site’s improvement agent runs and discovers traffic and shares in the website
- Agent to improve workflow to cooperate through the team and monitor current projects
Stark Agent Improved Site During a experimental presentation with Venturebeat. The agent will verify broken links or examine the brand’s website proactively for traffic and bounce backgrounds and suggest repairs.
“Most companies do not have people who spend all their days looking at the broken links, for example, especially if they have tens of thousands of pages, or they cannot check this daily,” said Stark. “What happens is that there is a lost opportunity both if you think about the bounce rate.
Stark said that the institutions that use the experiment platform can adjust the amount of agents who reach their data through Orchestrator.
Adobe joins Companies like Salesforce and Servicenow in providing Users who have pre -built agents for specific tasks and teams.
Custom trademark site
Another new feature of the Adobe Experience platform is the brand Concierge, which will help institutions build web sites that offer visits to customers. Institutions can create a website for their company or producer, which revives customers by name and provides a inquiry fund that asks them about the information they want.
Say that a company has a website for a hotel series. The customer can request a chat function or click on Premade’s claims to ask about the amenities of one site, and the Brand Concierge company helps the company pay the appropriate information to the first page of the site and also allocate all other assets and experiences to this site. Stark said that customers can still browse the site as usual, but the concierge brand pushes customer participation more by remembering how customers appointed to the institution before.
Brand Concierge is a separate offer for agents sitting on top of the AEP, but Stark said: “The agents will benefit like a product consultant agent, who was already integrated into the Conservatory application.” The company also understands the interactions and preferences of its customers.
Stark said that Adobe’s customers are increasingly finding their customers with more comfortable using AI Chatbots, which facilitates their transfer to web experiences more customized and based on it.
“I think what we see is that consumers are increasingly comfortable by the acting conversation experience. He said.
Company Adobe experience launched In 2019, but the real -time customer experience management solution witnessed a huge update last year, including AI’s assistant for users.
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