Once, “My doctor” was the only answer that a person would make if they are asked to trust when making personal health decisions. Although this is still the most popular answer, it is far from the only-especially when it comes to those ages from 18 to 34 General Z And the youngest Millennium generationThose who put confidence in friends, family and even Social media.
People in this age group are likely to drop a medical provider or lose confidence in one of the political differences, according to the open results of living for a new special report from the World Telecom Company Edelman, Absolute Thursday.
It represents a “shift” in the way it is seen in health care. analysis From the report. “The traditional health authorities do not disappear, they are completed,” she says. “People with influence, peers, patients and social creators are now major players in healthy narration.”
Among the main results about generations’ beliefs in the special report of Edelman’s Trust Barometter: Confidence and Health:
- Doctors are not special: 45 % of the participants in the Zil Z and Millennial generation believe that the ordinary person who conducted their own research can be known at the same amount of the doctor-compared to 38 % of those between the ages of 35-54 who believe this and 23 % of those 55 years old or older.
- Policy is important in health care: 47 % of those between the ages of 18-34 are likely to drop a medical provider or lose confidence in political differences-approximately 38 % of those ages 35-54 and 22 % of those 55 years old.
- Sometimes friends and social media are more worthy of confidence: In the past 12 months, 45 % of these 18-34 have ignored the medical guidance of the provider in favor of advice from friends or family, while 38 % of social media has been trustworthy-more than twice as much as the Gen X/Baby Boamer Group is.
- Doubt in the vaccine alive and in good health: Only 54 % of Gen Z and Millennials Young people gave or give their children all routine vaccines. This is compared to 63 % of these 35-54 and 69 % of these 55 and above.
- Medical accreditation data is not everything: In response to the statement, “People who do not have official medical certificates or health accreditation data have a significant impact on my health decisions,” 45 % of the smallest group agreed, while only 34 % and 22 % of these are 35-54, 55 and above, respectively.
“We move on the transmission of generations on how to understand health, trust and participation,” Haupt notes. “This is not a trend – it is a structural redirect. Organizations must re -calibrate their approach to reflect a world where confidence is local, diversity of experience, and emotional originality is a major currency.”
She spoke directly to healthcare organizations, and she recommends that he lead in this new era, they must “meet all generations, especially our youth, where they – on the platforms they use, are in the patterns they speak and through the voices they already trust. Poastery is not just a moral compass – it is a commercial and necessary strategy for the global health community.”
Many new situations on this “parallel healthy ecosystem” of young generations, Richard Edelman, CEO of Edman alone, believes. analysis From the results, they appeared in the context of Covid.
He says: “Nearly seven out of every 10 adults mention that their lives were broken through Covid’s instructions, from the lost school to work from home.” Special report On the effects of the epidemic. “They feel left and distinguished as a result of the epidemic.”
It is believed that all of this led to what was the main revelation of the report-that young people have become dependent on themselves when it comes to medical information, and that they put equivalent quantities of confidence on various sources to obtain medical advice, and that they participate in the field of health-related news, with nearly 60 percent of young people such stories, compared to 24 percent of these 55.
Edelman writes: “The clear message of the healthcare community,” is that Covid has changed the game for communications from the inside to the outside. Specifically, elites no longer control information, whether they are public health authorities or scientific institutions. Personal experiences preserved on social media now carry adequate weight of the government’s government.
He concluded that correcting wrong information and spreading scientific facts, “is the real general health emergency that must be addressed.”
More about Gen Z:
- General Z.
- Gen Z and Millennials “spend” on their way to debt life unless they make 4 changes
- General Z’s concern leaks to the workplace. Here’s how to manage the “anxiety generation” effectively
This story was originally shown on Fortune.com
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