(Bloomberg) — Mobvista Inc. is exploring… It sold its mobile advertising platform Mintegral after receiving interest from potential buyers including US private equity firm Bain Capital, according to people familiar with the situation.
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Mobvista, controlled by co-founders Duan Wei and Clement Cao via Seamless Technology Ltd., is working with a financial adviser to evaluate options including a potential sale of Mintegral, said the people, who asked to remain anonymous because the deliberations are private.
The considerations are preliminary and may not lead to any deal, the people said. They added that it is also possible that other job candidates will emerge.
Representatives for Mobvista and Bain Capital declined to comment.
Mobvista shares are up nearly 190% this year in Hong Kong, valuing the company at about $1.7 billion.
Founded in 2013, Mobvista provides advertising and analytics tools for app developers and marketers. It has 18 offices globally, according to its website, and has expanded over the years organically and through acquisitions. Among its shareholders is Singaporean state investor GIC Pte with a stake of about 5%. Mintegral is a data-driven, interactive, programmatic advertising platform for mobile apps.
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