Microsoft’s Copilot AI Assistant is raising prices for about 365 users

Microsoft’s efforts to monetize its massive investments in generative AI are now catching up with consumers.

like As reported by the Wall Street Journalthe price of the company’s 365 service is rising in regions including Australia and parts of Asia due to the inclusion of the company’s Copilot AI assistant.

Charging co-pilot fees is nothing new; The company already requires Companies pay $30 per month per user. But Copilot is now a feature in some versions of Microsoft 365, which includes popular apps like Word, PowerPoint, Teams, and Excel. Artificial intelligence assistant, which Features technology from ChatGPT maker OpenAIIn which Microsoft invested about $14 billion Integrated with these applications. Microsoft is also competing with other companies including Apple, Google and Anthropic which have their own versions of rapidly developing AI software.

Even when it uses technology like ChatGPT 4, Copilot is offered by Microsoft As a competitor as well.

According to the Wall Street Journal story, the Copilot chatbot lags far behind ChatGPT in the number of downloads of its app, at 37 million downloads compared to 433 million from May 2023 to mid-December 2024.

Copilot ratings As a standalone program It was mixed up The company faced a PR challenge over a Copilot AI feature called Recall, which did just that It raised privacy and security concerns. However, the reminder feature is not a 365 feature; It is a Windows 11 Copilot feature that is also based on AI technology.

In Australia, the monthly price of 365 rises from AU$11 to AU$16, an increase of 45%. In the US, Microsoft enterprise customers can expect a 5% increase for 365 Copilot Starting in April.

Microsoft did not immediately respond to an email inquiry about the 365 price increases.