Meta monopoly made her a fair confusion

This week, Mark Zuckerberg assumed the situation Anti -monopoly experience This can disintegrate the social networking empire in Meta. It may take years for nearly 3 billion users to apply the company’s leading company on Facebook – internally known as the blue application – the fate of the service they still use, despite the constant Obedient. (For the record, two years ago, Tom Alison, who heads the service, He issued a statement Confirmation “Facebook is not dead and not dies”) but with all Hubbub surrounding the experience, Facebook users may have missed the most important news about Azraq for years. On March 27, 2025, the 21 -year -old company quietly She announced a new feature On its mobile phone application: an option that will give users a new experience See the content of their friends on Facebook. Finally, there was an alternative to feeding the news mired in garbage videos, gossip and effects that people do not necessarily ask but they could not resist clicking on clicking and then feeling bad. By locating the brand of friends and choosing them, your summary will fill exclusively with leaflets from the people you know in real life and that you chose to call them. You may call it even a social application. Imagine!

The interpretation of the company says. “Over the years, Facebook has evolved to meet the changing needs …” Read the press statement, “But the magic of friends has decreased.” I am surprised by the negative sound. More dead evaluation than one trillion. I have linked nearly half of humanity – all because of the strength of people who want to keep up with friends and family. In some way, the company’s primary purpose is to link friends only … fell away? Was thousands of engineers, designers, marketers and managers working on Facebook one day wake up and say: “Hey, did anyone see these things? The reason we are a company? “

No, this not only happened. Keep in mind that in this 2023 press statement about his death, Alison has included the priorities of the application that year, including “artificial intelligence, messages, creators and enthusiasm.” It is not a word about strengthening the content of friends, although Meta executives knew that people wanted to see it. He went out in court that for years, Zuckerberg was aware that his users accused hearing more of their friends. In 2020, the META survey found that 61 percent of users wanted more friends’ posts, and 66 percent wanted a variety of posts among their friends. A year later, another survey stated that three out of four pain points on Facebook were due to what the Federal Trade Committee described “a decrease in investment in the participation of friends and family.”

This is one explanation for this. The content is influencer, political activists, and fake news organizations is more profitable and people keep service for a longer period. The wrong information is worth more than a strange person than family updates and travel photos from friends. They do not usually go. For this reason, when Alison wrote about artificial intelligence, he did not mean using it to find what your friends say but to link you to creators who spread to increase their own portfolios, with the help of Facebook liquefy. On the platform, Zuckerberg Provide a different interpretation For change: People began to participate in correspondence applications instead of social platforms. But can the reason that they stop sharing on Facebook is that all these toxic publications of strangers made the platform unpleasant?

Zuckerberg was slipping when it came to admit that he bought Instagram and WhatsApp to eliminate competition – a major issue in the experiment. But it was explicit in admitting that the company’s mission had greatly deviated from the original Crusader campaign to feel the tie. It is now an entertainment company like a social network, he says. The graphic shared by Meta showed that entertainment has overwhelmed social content. In 2025, Facebook users spent only 17 percent of their time looking at the common content of friends. This is not because they prefer to read things from influencers and anger-remember that special Meta polls show that users are dying to see things from the people they know. However, Zuckerberg pointed out that when it comes to the content of friends, “this part of what we do is not really growing.” Again, the negative sound!

Given the hunger that people should see the publications of friends, one may expect that the skills of talented workforce in Meta to increase the value of human bonds will be employed. For many years, it was. In early 2010, I was repeatedly summoned to Mark Zuckerberg Conference Hall, called Aquarium, to see some interesting projects aimed at increasing the value of the social network. Some of these projects did not succeed – remember Search graph? – But they were honest attempts to achieve the company’s mission. With the progress of the contract, the social aspect on Facebook became the least priority for Zuckerberg, and his passion moved to virtual reality and artificial intelligence.