Meta interconnection indicators open ads for international advertisers

Months after the first Advertising test in specific marketsIncluding the United States, dead on Wednesday Declare Its Threads Instagram will now expand advertisements to all advertisers around the world. The expansion of qualified advertisers will be allowed to reach Subjects More than 320 million Monthly active users, and this will include Access to Stock candidate To control the level of sensitivity to the content in which the ads work.

The company says that the new advertising mode inside the strands extract will be operated by default for all new advertising campaigns that use either the META+ feature or handicrafts. However, advertisers in the last plan will have the option to cancel the subscription of the strands.

Meta notes that the ads themselves will only be delivered in specific markets at the launch and will be offered to more markets over time.

To date, the topics have been tested in The United States and Japan.

The expansion signals that Meta believes that the topic community is now strong enough to achieve income and compete for the declared dollars in exchange for its highest rival, which is more than that, what is more than that, Meta believes that its platform is more suitable for the advertiser, as he follows three out of four subject users already at least one company in the application.

The CEO of Meta Mark Zuckerberg told investors in the latest company’s profit call in January, where the topics are expected to reach more than a billion people over the next few years. He also indicated that the network was adding “more than a million registration a day.”

However, the application of the subjects itself did not grow organically. Instead, it has benefited from the effects of the network represented by its Instagram, building on the current Friend graph in Instagram when operating new users. These themes almost immediately made an extension of the Instagram networks for users, where they can follow a similar group of friends, creators and brands as before.

This competitive edge, which was built on the basis of owning and operating some of the largest social networks in the world, is something Meta now Defense in the anti -monopoly trial With the American Federal Trade Committee. The trial can eventually lead Meta to sell Instagram and WhatsApp, if the government trial succeeds.

To help develop topics, Meta borrowed concepts of emerging social networks such as Mastodon and Bluesky.

Like Mastodon, Meta merges its application with ActivityPub, which connects themes with a wider open network known as Fediiverse. Although this integration has not yet been completed, the strands can one day become the largest service working in Fediverse as a result, dwarf it Mastodon 8+ million registered users And less than a million monthly monthly.

In total, Fediideo today (does not include threads) North 16 million users.

The threads also copied some of the most popular Bluesky features, including the ability to Create dedicated briefs Outside the virtual algorithm, it entered its followers On Bluesky Bemitting packagesSubmitting coordinated lists of recommended users to new expatriates to follow up.

Unlike Bluezki, which is now over 35 million usersThe subject users are still virtual to feed “for you” interconnected indicators when the application is run. They also do not have the option to control their moderate preferences, as Bluesky users do.